Fiction Isn’t Fiction After All, Memories Are the Stuff of Writing

 

Is this where memories sometimes reside? Could be. They’re Sneaky.

 

  

 

A Little Story On the Joys of Writing

 

Memories, Personal Growth, and How Fiction Isn't Fiction After All

By Carolyn Howard-Johnson

 

 

This is a story that goes way back, the story of a critique group, how it developed into much more, and how it lives as a study in the way life changes. I spent several hours breaking bread with my very longtime critique group. The bread was a focaccia strewn with bits of rosemary, onions, garlic and oregano and, probably, drenched with olive oil—to which I add more olive oil and balsamic vinegar as a dip just to be sure it is really as fattening as possible. I eat the crust; Leora Krygier (www.leorakrygier.com) eats the insides. Just like Jack Sprat and his wife. It has become a tradition.

 

It is not a large critique group. It started with four of us. We were among about 20 enrolled in a four-day writers' conference (they now call it a Studio) at UCLA Extension Writers' Program (https://www.uclaextension.edu ). Our teacher, Phyllis Gebauer, suggested we would be perfect critique partners. We worked together for a year and then one of our number, Iris, dwindled away to Washington D.C. I kept in touch with her, but not as avidly as I should, though last year I sent her an assortment of my huge, chartreuse gladiola bulbs via USPS.

 

It was an unusual group not only because of its longevity. After watching us grow and publish, Phyllis—our instructor—asked if she might join us. We—her former students— were floating on air. This was a kind of personal affirmation, as exquisite in its way as getting an agent or a publisher. Our former teacher thinking we had something to offer her in terms of critique.

 

We were four, then five, then—eventually—back to three. Three little piggies who relished our favorite restaurants—the ones with the best focaccias, almost as much as we did writing. Only three left of the five of us. I took notes of the day we discussed     websites, a new program I found on the Science channel moderated by the tech columnist at the New York Times that still reruns occasionally on Prime, I think. I read a poem (did you know that flowers are all about sex?), Leora (author of When She Sleeps) read the beginning of a proposal for a book of nonfiction (something quite new for her) and Phyllis read from her work-in-progress, Hot Widow and told us that it had been accepted for publication. JayCe Crawford, our Cup of Comfort contributor, was attending to a sick friend and we missed her. She is the fastidious one who keeps our t's crossed. You can see, we've all published. 

 

Later I then I became one of Phyllis's fellow UCLA instructors. It was quite a ride that eventually afforded me UCLA Extension’s Instructors Development Program. They offered all the classes in it to their instructors as one of the benefits. I took every single one and framed the tiny little “sheepskin” for a wall in office. It was the kind of benefit that keeps giving.

 

And then our instructor cum fellow critique announced she would not be finishing her latest book but bowing to cancer instead. She left behind her several UCLA teaching awards and her library of books to UCLA’s library—most of them first editions of great prize-winners over the extent of her life including many hand-signed by the authors who had once been students and other associates.

 

So, aside from this ramble from a writer who loves to write, what's this all about? 

 

Memories and how they affect our writing, nonfiction or fiction.

 

Memories are what writing and life (or life and writing) are made of. In fact, I don't think there is such a thing as true fiction. Everything, however made up by playing the "What if?" game, is rooted in experience. An author describes a room or garden? She's been there before, or she's reassembling parts of several gardens she's seen. She builds a character? No character is wholly original. No matter how carefully a fictional character has been drawn, the author has seen those traits in some individual, some novel, or some movie before. Or maybe a dream. If that weren't true, that character wouldn't come off as real.

 

Readers, too, bring their real memories to a story, visualize it similarly to what they've experienced. So, what we do every day—as writers or readers—is important to writing, to what we bring to a book when we read it. 

 

Oh! That reminds me. It's also about 

 

Personal Growth and how our friends help us move ahead.

 

About one year later. Phyllis's book, the one we critiqued a year go, is a reality. Before she died she read an excerpt from Hot Widow (which I happen to know was based on many of her personal memories! Wowser!) at Pasadena's famous independent bookstore, Vroman's still going after well over 100 years. Leora and Joey and I were—of course!—here. We had dinner first and then be in the audience, proud little piggies that we are. Cheering.

 

And one day that feeling we had for a fellow writer or those book-laden shelves, or that Indian dinner? One of them is sure to show up in something we write. I guess all three already have.

 

 

Tips and Tidbits and Another Memory This is an example of a piece I once included in each of well more than 200 “Back to Literature” columns I wrote for the now closed MyShelf.com where I met many reviewers, mostly authors of books generous enough to share and promote other authors as well. You’ll sometimes see them crop up in articles I write in other places, too. Here it is: (Each month in this box, Carolyn lists a Tidbit that will help authors write or promote better. She will also include a Tip to help readers find a treasure among long-neglected books or a sapphire among the newly-published.) Writers' Tidbit: :Writers will find lots of inspiration, promotion tips and guidance on craft at my blog, www.SharingwithWriters.blogspot.com They can even subscribe to have posts delivered to their mailboxes. They'll also find a long list of other writing-related blogs in one of what bloggers call "segments." Scroll to the end of the page for that list and segments that include other valuable resources for writers.   Readers' Tip: Book Expo America is a tradeshow for publishing professionals. When I was there  Cushing-Malloy, Inc, a manufacturer of books, was celebrating their 60 year anniversary. They gave out a nifty little reading light that works as a bookmark, too. I love it and highly recommend it for readers. It's not something I would have purchased for myself, but now I've seen how handy it is, I would! I'm sure you can buy one at most good bookstores.

 

 

MORE ABOUT THE WRITERS ON THE MOVE CONTRIBUTOR

 

This column may one day appear in a memoir my publisher tells me I must write, but no apologies if that never happens. Memories and sharing are indeed the joys that keep most of us writing. Whether it makes it to a memoir or not. But if you’re curious if that ever happens, follow me on the Authors’ Profile that Amazon provides to its writers and follow me to receive a notice of each new book. They don’t come out super often; somehow the writing of the moment seems to fill the time necessary required to be a prolific writer of books. And learn more the books I have managed to publish in these years of intense writing on my website. 

How Dickens Made a Word for Himself and Became Known for “Messiness"

Dickensonian Words for Inspiration

Creative Writing Isn’t for the Faint of Heart

By Carolyn Howard-Johnson

I included a chapter in the third edition of my multi award-winning HowToDoItFrugally series of books for writers for the kind of writers who can’t resist making up words, especially if they feel insecure about it. Of course, writers should reassess such “indiscretions,” but knowing a bit about renowned writers who did the same thing helps them feel more comfortable about straying from the usual. I love MSNBC’s motto, “the more we know…” and it benefits by adding  “the more equipped we are to break a rule.”

Take the admired Victorian writer Charles Dickens, famous for his A Christmas Carol (1843) and Oliver Twist (1838). He invented a slew of words by making an adjective like messy into a noun with by adding a suffix. Some adjectives like messy very nearly demand to become a noun and Dickens’ messiness was so successful it can still be found in some of the best dictionaries. 

I think of new words attributed to Dickens as inspirational. They to dare us to proceed when we are so tempted. Here’s a little list of his adaptations—some that caught on and have been used for decades now and some…well, not so much.

§  Comfoozled: Some say Dickens invented this word, some prefer to call it a coined word. He used it in one of his Pickwick Papers which appears to mean “a horrid state of love,” and “done over with.” Popular or not, I put in in a class with Lewis Carroll’s poem “Jabberwockey.” A word doesn’t have to live long to be a lot of fun.

§  Sassigassity: Dickens said it means “audacity with attitude.” That makes it a superlative for audacity; you know, very sassy or very audacious. Perhaps it didn’t catch on because writers’ seem to have a natural aversion to redundancy. Today Dickens experiment might serve as an example of how we writers might evaluate our own creative efforts. In this case it did double duty for something we’re already uncomfortable with.

§  Whizz-bang met with greater success. Dickens used it to as a noun for the sound of gunshot. His word became popular during WWII to mean a small-caliber shell and it might have been adapted through the decades to describe a vigorous or smart person, but that theory might not be easily verified.

§  Jog-trotty: Apparently Dickens wasn’t thinking of jog-trot, a term used for the slow trot used by some breeds of horses. He seemed to equate it with it with something dull in his Bleak House (1852). That one, too, hasn’t found popularity.

 

Here are a few of Dickens’ words that have happily survived:

§  Sawbones is still occasionally used to refer to a surgeon. I suspect its tinge of humor has helped is longevity.

§   Mildewy was so useful Dickens used it twice—one in The Pickwick Papers and again in A Tale of Two Cities (1859).

§  Soupy, bulgy, swishy ,waxy, and trembly are all examples of how easy it is to add a suffix to most any word. Using that technique probably won’t add points in a game of Scrabble, but if your inventions are disputed because they don’t show up in dictionaries, you can try the old defense, “If it’s good enough for Dickens, it’s good enough for Scrabble.

I’ll be counting on your sassigassity to come up with some words of your own and maybe new techniques for the process. I’ll need new material for that chapter in The Frugal Editor I mentioned. It’s a favorite among poets and authors of children’s lit. You new words could be my excuse to pitch its fourth edition…and make your new word famous. Ahem!

---

MORE ABOUT TODAY’S BLOGGER

 

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. All her books for writers are multi award winners including the first edition of The Frugal Book Promoter published in 2003 now updated and published in its third edition. Her The Frugal Editor, also now in its third edition, won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award and includes an almost-new chapter for poets and other creatives who like making up their own words.

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts.

Most Serious Mistake Authors Make for the Success of Their Books

Preplanning for Jump Starting Your Book with Reviews

 

One of the first badges made for the Third Edition 

of Carolyn’s flagship book in the HowToDoItFrugally Series of 

books for writers. See the whole series at 

https://www.amazon.com/dp/B0BTXQL27T. 

Dear Subscribers and Visitors:

I still working madly on the second edition of my How to Get Great Book Reviews Frugally and Ethically with Modern History Press. It was time for a new one because getting reviews is so important and because there is so much new in the Wonderful World Wide Web surrounding the publishing industry (yep, four w’s!) to deal with these days. I hoped to have better news for the introduction of its release with this more important aspect of releasing a book that most authors miss out on.  Thus, think of it as a sneak preview with more on this topic to come!  

That book is still needed because using query letters and ARCs before a book’s release is still a mystery to so many. And, of course, reviews are still one of our very most useful (and successful) marketing devices. So please keep it mind! 

So this will be short. It’s something for you to copy-and-paste or bookmark somewhere it won’t get lost. You might also install a likely date on your calendar—at least four months before the expected release date or the book you are working on right now. I know. Appalling. But that’s a conservative estimate of the time your pre-release review campaign needs to  be ready to go before you type in those last three oglethorpes. No, I am not kidding. Here is a little excerpt from that new edition to get you fired up: 

 

My clients and readers hear me talk about preplanning often because human beings so often play the waiting game. It’s no different in the world of getting reviews. Preplanning for your first review-getting campaign is no small thing. It is essential to getting reviews into what I call the supermedia—that’s the media that other media and publishing industry gatekeepers rely on to give them the publishing world’s current news. That’s where you book needs to have a klieg light shining on it get the kind of exposure when and where it is most needed to assure your dream of selling lots of copies, of becoming a bestseller. That early review-getting campaign should include the news of your book’s release along with beautifully written and ethical reviews of your book. 

 

If there was ever harmful information being bandied about in the publishing world, this is it: “To promote your book, especially to get reviews, you should have a book available online or in print for reviewers to actually read,. You needn’t wait to have proof copies or ARCs (advance reader—or reviewer—copies) before you can ask for reviews. Authors who believe these rumors spread by web grapevines will miss their only opportunity to pitch a review to big review journals and to get the most exciting blurbs possible for the backs of their books.

 

The kind of query and ARC you are expected to provide to a reviewer depends on the kind of reviews you are trying to get, of course, but even the most sought-after review journals may accept manuscripts, galleys, or other means as review copies—all covered in detail in my How to Get Great Book Reviews book. It isn’t easy but the exposure you’ll get just as your book is released is well worth pursuing, When I was working as an assistant editor at Hearst’s famous Good Housekeeping Magazine, we started our decision-making for our holiday issue six months in advance and our stories weren’t always current news. That was necessary production time. Our stories that involved authors often had nothing to do with the release of their most current book. We authors need to know this kind of thing to work on our patience-and preplanning quotient!

 

Caution: In this world of ever-growing AI (artificial intelligence), I frequently mention the important decision authors and publishers must make according to their tolerance for risk in any given situation. A real paper copy is considered more plagiarism- and AI-resistant than e-books and that is true for ARCs, too.

 

I hope we’ll talk more about increasing your chances of getting expert reviews and some others (I call them “forever reviews. This is just your heads up that it is almost never too early, but it can be too late —to start working on the review process for your book. The publishing industry isn’t trying to keep it a secret from authors and publishers. It’s just that the system has been around a long time, there is so much new to know, there is so much misinformation out there, and, frankly, (Breathe!)  there are so many newbies just waiting to be taken advantage of.

 

So, next when you get that alert message from your calendar, let’s talk. If the starving authors among you can’t afford to buy my book, let me know by sending an e-mail to me at HoJoNews   @.   AOL    dot.   com with “Carolyn’s #AuthorsHelpingAuthors Project.” 

 

Disclaimer: This isn’t an exact excerpt from the How to Get Great Book Reviews Frugally and Ethically. It has been liberally tweaked so authors and publishers can get information they need to save good books from never getting the great start needed to propel their success and to help build long writing careers.

 

MORE ABOUT CAROLYN

The Image Amazon Makes for Authors with Series--Free!

 

Once a month Carolyn Howard-Johnson shares something writer-related she hopes might save some author from embarrassment (or make the task of writing more fun or creative) here on Karen Cioffi’s #WritersontheMove blog. This is an extra promotion that Karen graciously offered me after the release of the second edition of my How to Get Great Book Reviews Frugally and Ethically.It is part of her multi award-winning #HowToDoItFrugally Series of books for writers from Modern History Press including the third edition of The Frugal Editor . Find them all on Amazon’s new buy-page for series where the e-book versions are all offered with a single click. (The availability—free—of that new page for book series is another of her #FrugalBookPromoterTips she shares regularly on the social network X at www.twitter.com/frugalbookpromo.)

 

Carolyn finds time to blog all things publishing at her SharingwithWriters blog between serving her clients and writing new books.

 

 

 

Considering Both the Downsides and Upsides of Writing Reviews

Dear Writers on the Move Readers,

 

I am busily rewriting my How to Get Great Book Reviews Frugally and Ethically for a second edition from Modern History Press and ran across this short section I thought Karen Cijoffi’s subscribers and visitors should see before its release—especially since I benefitted in so many ways with the new addition to that book. It’s the part about using the reviewing portion of my marketing to access tradeshows and expos. At any rate, here is that excerpt. It is by no means the complete section on this topic; you get an advance peek. But if you follow me on Amazon’s Profile Page (they also call it an “Author Page”), you’ll be notified when it is released. 

 

You’ll love my list of what I call the “supermedia” for writers in that book, too.  (That the part of the media  that so many industry gatekeepers rely on for up-to-date publishing news.) No matter how we authors decide to use reviews, we all need lots of them—preferably the ones published in the most credible journals—as our books are released and beyond.

Very Best,

Carolyn

The first edition of How To Get Great Book Reviews Frugally and Ethically; 

thanks to reader Joy V. Smith for her Post-it Note image.

 

Consider Both the Downsides and Upsides of Writing Reviews

By Carolyn Howard-Johnson

Adapted from the coming second edition 

How To Get Great Book Reviews Frugally and Ethically

 

Before you decide to use reviews as an integral part of your book’s marketing campaign or making them an income stream for your writing career, take a exactly two minute to read this little post. Mary Gannon, deputy editor of Poets & Writers Magazine, says reviewers take “a lot of heat…for some free books, a few bucks, and a byline.” However, it’s usually only the most famous reviewers who are disparaged for their criticism and usually only the radical or caustic ones at that.

 

Many authors worry about lawsuits. They also worry about tax collectors since the books that reviewers get free must be claimed as taxable income. (Check with your tax accountant.) Neither threat is going to disappear, but you can help protect yourself from both by using a disclaimer in your review. The disclaimer might be official sounding or more casual. Something like this:

 

“Just so you know, I received a book (or e-book) in exchange for an unbiased and fair review. No fee was charged the author or the publisher.”

 

Reviewing others’ books does make a nice income stream for you because you’re probably already doing a lot of reading, anyway. With a little research you can pitch the marketing departments of publishers to review new releases you’d probably read anyway. (If you do, don’t be afraid to tactfully ask for paper ARCs if that’s your preference.) 

 

You can also ask publishers or online review sites you frequently review for frequently to write a recommendation for you represent them at expos and tradeshows you’d like to attend. That can save you the cost of an entrance fee and get you access to their media (press) rooms. Having a representative at these expos benefits them, too. You can hand out their  business cards (and yours!) to people you meet who might be interested in their review site and your badge will let you place a supply of their media kits to be distributed in those media rooms. (Do a search on “tradeshows” to read the parts in this book (the soon to be published How to Get Great Book Reviews Frugally and Ethically) where I discuss some of my experiences with this benefit.)

 

Here’s the nicest thing about making a review-writing decision: You don’t have to make a choice. You can have it all. You can write for pay sometimes as a legitimate freelancer for the media. You can write reviews to boost your brand sometimes. You can write a review as a gift for  authors you know or for authors whose work inspires you. Call the latter the golden-rule choice. The do-unto-others choice. The Karma choice.

 

Notice I did not suggest you start a business that sells reviews directly to publishers and authors. I cover that elsewhere in this book, but if you aren’t already aware of it—reviews paid for by anyone associated with the book are considered unethical for both the payer and the payee. It’s about credibility. It’s about keeping reviews believable. To put it more bluntly, it’s about avoiding anything that smacks of bribery or payola. 

 

MORE ABOUT THE #WritersontheMove GUEST BLOGGER

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes both the third editions of both The Frugal Book Promoter and her winningest book, The Frugal Editor. They have won awards from USA Book News, Readers’ Views Literary Award, Dan Poynter’s Global Ebook Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How To Get Great Book Reviews Frugally and Ethically is still in its first edition but is being updated to include important information on artificial intelligence considerations.

 

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts. 

                  

The author loves to travel. She has visited ninety-one countries and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. She admits to carrying a pen and journal wherever she goes. Her website is www.howtodoitfrugally.com

On Mourning the Loss of Ask Amy for Her Daily Wisdom with My Oatmeal and Coffee Each Morning

 

The Guest Blogger with Typewriter 

She Used  in Early Ann Landers Days

To #WritersontheMove Subscribers and Visitors:

Amy Dickinson just announced that she would be retiring her Ask Amy advice column after several decades of serving readers like me who enjoy learning from others’ mistakes and successes.  Unbeknownst to Amy, we have a history that goes way back and I am pretty sure it is unique after reading her columns (and her predecessor Ann Landers’ columns) for so long.  I hope you will find it interesting and help me help her celebrate doing something new with her writing from her home in New York State.  Here it is just as it appears in the snail mail I sent to her. 

Best, 

Carolyn

A regular contributor to #WritersontheMove

Dear Amy,                                                                            June, 2024

I have been a faithful reader since you first appeared in syndicated columns at newspapers where I worked like The Salt Lake Tribune or subscribed to like the LA Times and was saddened to see you leaving even though I am also excited for the changes you will soon be experiencing. As a sort of good-bye, I thought you would be interested in the way you influenced me in ways I have never seen mentioned in your column. 

I am re-editing one of my books (HowtoGetGreatBookReviewsFrugallyandEthically) for its second edition (Modern History Press) and ran across this piece in it which—as you can see—I altered to include your replacement Eric.  I just want to share that you were a morning staple along with my oatmeal and coffee for all those decades and tell you how I will miss you your wisdom and sense of humor. 

Here is the excerpt featuring your famous column from the last chapter in my How to Get Great Book Reviews.  This first edition has been around since the mid 2000 without the few updates I mentioned:

Chapter Twenty-Two
Getting Questions Answered à la Ann Landers, Amy, or Eric

 

“There is only one thing better than learning from our own mistakes. It’s learning from the booboos, blunders, and gaffes of others.” ~ CHJ

 

So, dear reader, what if you didn’t get it right the first time! What if you feel frozen or depressed about an aspect of your review process? If you’ve read this book through, you probably suspect I don’t much like being told no or that there is only one right way to do something. It is part of my onward-and-upward-with-no-delays philosophy.

That’s one reason I love Q&A formats; they tend to highlight alternative views and illustrate what destructive thinking consists of. That love comes, in part, from some of my first experiences as a journalist. The editor at my first “real” writing job put me to work making Ann Landers’ columns fit into space allotted on page layouts the advertising and backshop departments had designed for what we then called the “Society” pages. (Advertising is where the money comes from that keeps newspapers’ presses rolling so they get first dibs on the available space on newspaper pages.) Sometimes there was not enough room for all of Ann’s letters so it was my duty to edit, cut, and fix so they fit and were still intelligible.

     In the process, I learned a lot in the letters about life’s little problems including the roadblocks similar to the ones we authors run into with reviews. Q&As are an easy way to identify problems and to make them understandable because they are anecdotal. So, you are going to get a few short Q&As that answer some questions about the review process that keep you awake at night. Sometimes they are questions about specifics, sometimes general. But they are exercises in learning from one another. All are adaptations of actual Q&As à la Ann Landers (or her Ask Amy successor!) that I use in the seminars I teach.  

###

PS: Amy, I am enjoying your reruns this month, too. Though I have to admit I have never seen one of those professed reruns when it was (theoritically) first published. Not once. Over all those decades I have been avidly reading your column.

How can that be? My memory isn’t what it once was, but I’m still not that forgetful and I couldn’t have missed more than a few of your columns while on vacation over the years. Just wondering…

And, please pass along good wishes to Eric, too!

Very best, your faithful reader, 

Success in 2024,

Carolyn Howard-Johnson

Promise yourself better editing of all your work—query letters to books--in 2024 
with the 3rd Edition of my “The Frugal Editor." 
 
NOW IN RELEASE ON AMAZON from
MODERN HISTORY PRESS

ADVANCE PRAISE
“…The Frugal Editor is part reference guide, part do-it-yourself editing manual, part masterclass on the writing and publishing industry…and all with Carolyn’s signature humor and encouraging energy! She is a master at simplifying overwhelming tasks into relevant, can-do information…” -Dallas Woodburn, best-selling author and book coach 

Cover by Doug West
Headshot by Uriah Carr 

Amazon Series Page:

https://tinyurl.com/FrugalSeries

Blog:

http://SharingwithWriters.blogspot.com

Submit to my #SharingwithWriters blog: tinyurl.com/SubmittoMySWWBlog

Twitter: @FrugalBookPromo
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E-mail: hojonews@aol.com

PS: Learn more about my fiction and poetry at carolynhoward-johnson.com. [Do not use https or http with this. Use it as you see it-- naked. LOL.]

How to Assure Getting a Book Cover That Sells

 

Book Cover Tips Your Publish Might Not Know

 

How to Partner with Your Cover Designer

 

By Carolyn Howard-Johnson

Award-winning writer of fiction and poetry and
author of the multi award-winning 
#HowToDoItFrugally Series of books for writers

 

 

 If you have a traditional publisher, or a publisher who does your book cover for you, do you really need to read this article on what makes a great book cover and the booboos too many authors and publishers make with their covers? All I can tell you is, I wish I had seen it before my first book was released!

 

And you should know that the wonderful graphic designer who did all my #HowToDoItFrugally books before I found my much-loved publisher for the series, was also one of the “sharingest” friends one could ask for. He was creative and knew his book cover business. But he had another talent more seldom seen among his ilk—he knew marketing. More specifically, he knew book marketing.

 

So you needed to know that though I learned many of these great book cover tips after falling into a few big puddles on my own (failure is the best of teachers!), many of them came straight from him. I’m so glad he was in my life. But for a short time. Last year he died too young so this “sharing” celebrates him and his best of qualities. I have included a link to one of his covers in this article. Even the font is his, inspired by Times New Roman but combined with some others—some even more ancient--to subliminally appeal to an even broader audience of readers and writers.

 

So, these are “our” basic tenets, Charles DeSimone and mine, for a book cover that sells:

 

1. Use a subtitle. It is your second chance to publicize your book right up front. Even books of fiction can benefit from a subtitle.

2. Use another subtitle on the back—not the same one as on the front. How many times in life do you get a third chance? This one helps sell your book to browsers who turn it over in bookstores to read the endorsements. But if it is filled with keywords it also works miracles with those mysterious beasts known as algorithms.

3. Use enticing blurbs on the back, with lots of space between and around them. Use bold typeface, a frame or some other graphic trick to make them stand out.

4. Don't use borders on the books covers. Sometimes the spine doesn't align well in production and it will look like Mondrian painting gone awry.

5. Having said that, use a bright color or one dark enough for your cover to stand out online. White gets lost or looks ghostly on an all-white B&N.com or Amazon sales page.

6. Use big letters on the spine. Make them read up and down if the title isn't too long. 

When it is displayed on a shelf at the bookstore or on a TV host’s bookshelf, the reader won’t have to twist his/her head to see read the words.

7. Author bios needn't go on the back cover of your book. They do equally well in in the backmatter and you'll have more space to convince readers of your expertise or credibility as a writer with those endorsements.

8. An author's picture that tells more of a story than just a head shot is desirable. (If you would like to see an example of this, my picture is with my Great Dane, e-mail me at HoJoNews@aol.com and I'll send it to you. She is spotted and looks like an overgrown Dalmation so she catches everyone's eye!) Your photo should be taken by a professional. There are little things about shadows and the position of your head that an amateur photographer won't get right.

9. On the front cover, make the title and your name BIG. Look at the covers in bookstores. The real standouts are the ones that aren' t squeamish about shouting out these most important marketing tools. The title is at the top. The authors' name at bottom. Nora Roberts wouldn't put up with puny lettering, so why should you? (This is probably the single most important rule and it is most violated by amateur artists and professionals alike.)

10. Discourage your publisher from using a template. Some subsidy-, partner, or independent publishers make their covers as similar as seeds from a thistle.

11. If you are independently published, consider using a real pro for your cover, not your uncle who happens to be a graphic designer but knows nothing about book covers per se. (You might notice that Chaz broke his own white-background rule. Rules are made to be broken for a very good reason. The reason we used it that made his glorious original type face stand out.You know, the one meant to evoke memories for writers.

 

Unfortunately, Chaz’ website no longer exists but you can get an idea of his work by going to Amazon’s buy page for the second edition of my the flagship book in my HowToDoItFrugally series. The Frugal Book Promoter. It’s at http://budurl.com/FrugalBkPromo. Don’t buy it there, though! Use the Amazon widget located under the title to take you to the more complete and updated third edition designed by Doug West after Charles’ demise.

PS: I bet you want to know the biggest secret to get a great cover design.  Hire a great graphic/artist with book marketing chops, of course, but insist on being part of the process. Feel free to reprint this credited to Chaz and me with this link: https://www.amazon.com/dp/B0BTXQL27T.

 

MORE ABOUT THIS BLOG’s CONTRIBUTOR

Carolyn Howard-Johnson tries to share something she hopes might save some author from embarrassment (or make the task of writing more fun or creative) with the subscribers and visitors to Karen Cioffi’s Writers on the Move blog each month.

She is the author of the multi award-winning #HowToDoItFrugally. Series of books for writers including the third edition of its flagship book The Frugal Book Promoter and, more recently, the third edition of The Frugal Editor from Modern History Press. Find both (among her others in that series) on the new Amazon Series page. The new edition of The Frugal Editor book was recently updated including a new chapter on how backmatter can be extended to help readers and nudge book sales.