Whether you love social media - or you view it as a necessary evil to promote your business products and services - some times it takes on a life of its own.
Take today, for example. Facebook and Instagram were down for most of the day. There was widespread panic on the social platforms. I do some work in social media, and have many friends in that realm, so I probably know more affected people than most.
Here's the thing. Like any actual - or non-emergent - emergency, there are a few things you can do to stay calm and stay in touch with your clients and prospects in the event of a social media shutdown.
1. Don't panic. If social media management is your business, email or call your clients and let them know what's up. Being proactive - and reminding them that technology isn't always perfect and sometimes, there are glitches out of your control - is much better than ignoring the problem and hoping your clients don't notice. You may even want to remind them that it's likely everyone is affected - including their clients, prospects, readers - so you are all in this together. Treat yourself to a cup of coffee by facing the problem up front.
2. Be present on other social media networks. Seize this opportunity to step up your skills on other social media platforms. For instance, Facebook and Instagram may have had issues today, but Twitter and LinkedIn were doing just fine. A good social-media strategy is a well-balance social media strategy; that means utilizing multiple platforms. If you are not already posting on the main four, use this reminder to step up your game.
3. Unplug. Frustrated by social media? Walk away from it. The problem isn't going away quick enough, so move away from the problem. Here's an idea: Take the time away from social media to embrace being offline. Write an actual on-pen-and-paper thank you note to your clients, jot a note to an old friend. Use the time wisely and surprise someone with a thoughtful act of kindness.
For more on the power of social media platforms, check out the recap from my #GoalChat on this topic.
How do you balance your social media efforts? Please share in the comments.
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