Podcast Guesting: 10 Ways to Find Podcasts Where You Can Pitch Yourself

There's nothing like sharing your enthusiasm for your projects through a podcast. When you are interviewed - whether it's on camera or audio-only - you get to share your expertise, as well as talk about your books and your business. Plus, it's so much fun!

As an extrovert, I love interviewing - I host the #GoalChat Twitter chat, #GoalChatLive show on Facebook and LinkedIn, and The DEB Show podcast - and being interviewed. 

The challenge for authors, experts, and entrepreneurs is finding good podcasts, along with hosts who ideally share your interest, values, and energy.   

Last month, I wrote about how to be a good guest on a podcast, video show, or blog. In this post, I will share tips for finding podcasts to pitch.

But I am getting ahead of myself...

 

Here are 10 Ways to Find Podcasts to Pitch 

 

1. Check Your Podcast Player. What podcasts do you listen to? Are any of them a good fit for you as a guest? As a fan of a podcast you pitch, you are at an advantage, since you know the show.

Get Recommendations. You can ...

2. Ask Your Friends. Who has a podcast? Who listens to podcasts? 

3. Post to Social Media. (Same questions as #2.)

4. Ask Hosts. The podcast community is small. After you are interviewed, see if the host can recommend you as a guest to any friends.

5. Check Your Peer's Media Pages. See where your friends, as well as your competitors, have been interviewed.  

6. Suggest Podcast Swaps. Interview your peers and ask that they do the same. 

Do Podcast Networking

7. Join Facebook and LinkedIn Groups. There are plenty of social networking groups dedicated to matching podcasts with guests. Do a search. 

8. Sign Up for Podcast Matchmakers. Options include 

 PodcastGuests, Podbooker.com, Match.fm, and Poddit.net.

9. Go to Podcast Meetups. Groups, such as Speakers Playhouse and Podcasters Connect & Collaborate, run the speed-dating version of podcast pitching. 

10. Attend Online Mixers. Meet new people, so you can expand your network. You never know who the people you meet know... Then go back to #2 and #3.

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Before pitching a podcast, be sure to listen to at least a few episodes. You want to have a sense of the person you are talking to and their beliefs. For instance, if you are a vegetarian cookbook author, the Meat America Podcast would not be a good fit. (Yes, a googled it. That podcast does exist!)

Once you find a podcast you like, write a review, tweet about it, and interact with the host on social media. That way, when they receive your pitch, it will not be from a total stranger.

When you pitch, you want to stand out. Be sure to personalize your email: call the host by their (spelled-correctly) name and reference something specific as to why you like the show. Share who you are, why you are a great fit for their podcast, and talking points. Bonus points for referencing your social media following and how you plan to promote the episode.

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When you pitch yourself to be on a podcast, let your enthusiasm shine through. After all, you are doing the hosts a favor, as they are always on the lookout for great guests! 

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What's your best tip for finding podcasts to pitch? Please share in the comments.

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Debra Eckerling is the award-winning author of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals and founder of the D*E*B METHOD, which is her system for goal-setting simplified. A writer, editor, and project catalyst, Deb works with entrepreneurs, executives, and creatives to set goals and manage their projects through one-on-one coaching, workshops, and online support. She is also the author of Write On Blogging and Purple Pencil Adventures; founder of Write On Online; Vice President of the Los Angeles Chapter of the Women's National Book Association; host of the #GoalChat Twitter Chat, #GoalChatLive on Facebook and LinkedIn, and The DEB Show podcast. She speaks on the subjects of writing, networking, goal-setting, and social media.

November is National Podcast Post Month

Most writers are familiar with NaNoWriMo - National Novel Writing Month. But how many of you know about NaPodPoMo? 

Now in it's 11th year, National Podcast Post Month gives people a different kind of challenge. Post 30 podcast in 30 days. They can be long, short, audio, video, both. Use any platform you desire, says NaPodPoMo creator Jennifer Navarrete, from full production studio to iPhone app and just about anything in between. The idea is to create and publish 30 of them during the month of November, and use it as a podcasting bootcamp. And, similar to NaNo, you have eliminate the idea of perfection and just get it done, as you have a massive undertaking in a short amount of time.

That being said, if you plan to participate in NaNoPodMo, now is the time to start planning. This is essential whether you want to launch, rebrand, or revitalize your podcast.

Let's back up. Why podcast? For the same reason you have a blog, a podcast enables you to showcase your personality, as well as your expertise, and really connect with your readers, prospects, and clients on a personal level. Adding the element of audio and/or video really amplifies that connection. 

Whether your goal is to create a series or you just want quick clips to enhance your content, there are easy ways to make a podcast happen.

Audio. Record, edit, and format audio podcasts. Find a podcast hosting platform (such as Libsyn or PodBean) and then syndicate it to sites like iTunes, GooglePlay, and Stitcher. You can even consider creating Alexa Flash Briefings.

Video. Record video podcasts, either in person or via a video platform, like Skype. Use a tool, such as Evaer for PC or Ecamm Call recorder for Mac, to record. You can also pull out the audio to syndicate on the above mentioned platforms. Edit (add captions, call-outs, and calls to action) if you want. And upload to YouTube, Facebook, and/or LinkedIn. Break it into smaller pieces and share on social media platforms.

Live Video. Broadcast live on Facebook, YouTube, Twitter/Periscope, and Instagram. Then download, edit (add captions, share, and embed on your blog.

Before you go down the podcasting rabbit hole, run it through the D*E*B Method to start things off on the right foot.
- Define your Mission. Why do you want to start a podcast? This is in addition to any personal or business benefit. How will it help others?
- Explore your Options. What format? And what type of podcast? Interview, solo, tips, instruction, education. Length?
- Brainstorm your Path. Decide what you want for your podcast and figure out how to make it happen. Create a checklist. Be sure to determine name, tag, type, cover art, hosting, length, interviewees, anything and everything.

Once you have ideas in order, you'll be able to jump into November and begin your podcast on the right foot!

For more podcasting tips, read the Podcasting #GoalChat recap. Learn more about NaPodPoMo.

Do you have a podcast? What is it? How is it benefiting your business? Please share your experience and your podcast link in the comments.

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Debra Eckerling is a writer, editor and project catalyst, as well as founder of The D*E*B Method: Goal Setting Simplified and Write On Online, a live and online writers’ support group. Like the Write On Online Facebook Page and join the Facebook Group.  She is author of Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages, and host of the #GoalChat Twitter Chat. Debra is an editor at Social Media Examiner and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.