It may be summer - and baseball season - but that's not the kind of pitching I am talking about.
Pitching - sharing your ideas, books, expertise in an effective and persuasive manner - is essential, no matter what your business. On a recent GoalChat, I discussed Pitching with Dave Bricker, Paula Rizzo, and Michael Roderick. Dave Bricker is a Business Storytelling Expert, Speakipedia; Paula is a Media Consultant and Trainer, Listful Living; and Michael is a Connector, Small Pond Enterprises. The trio shared what is pitching … and what it is not. Dave, Paula, and Michael also talked about how to create a pitch, as well as what it takes for you and your pitch to stand out and succeed.
What Goes into a Pitch
- Paula: The hook, the twist, and the takeaway
- Michael: Accessibility, influence, and memorability
- Dave: A pitch is a CAST Call: Conflict, agitation, solution, transformation, and then a call to action
Watch Our Conversation:
Goals
- Dave: Stop talking about yourself and start talking about the person you are serving
- Paula: Make a list of the questions you are always answering; a pitch is not about what you know, it’s what others care about
- Michael: Step out of the longest line; those are full of the people who do not think they have a shot and getting access. Instead, find innovative ways to do the outreach; you never know the amazing results waiting for you
No matter what your genre, format, or expertise, being able to pitch yourself to publications, audiences, and decision-makers is a skill that will serve you well.
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For more inspiration and motivation, follow @TheDEBMethod on Facebook, Instagram, and Linkedin!
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How do you pitch yourself, your books, and/or your business? Please share in the comments.
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Debra Eckerling is the award-winning author of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals and founder of the D*E*B METHOD, which is her system for goal-setting simplified. A goal-strategist, corporate consultant, and project catalyst, Debra offers personal and professional planning, event strategy, and team building for individuals, businesses, and teams. She is also the author of Write On Blogging and Purple Pencil Adventures; founder of Write On Online; host of #GoalChatLive aka The DEB Show podcast and Taste Buds with Deb. She speaks on the subjects of writing, networking, goal-setting, and social media.
