Featured Productivity Tool: Networking Goals

I know what you are thinking: Networking is a tool? Yes, it is. You see, you can't reach your goals on your own. You need your community of resources, champions, and connections. Your friends may not always be your ideal reader or client. But everyone has their own circle. Your community grows multi-fold every time you grow your community. 

The challenge with networking is it takes time and energy. The best way to stay on top of networking is to set networking goals.

Here Are Networking Goals You Can Set Each Day, Week, Month, Quarter, and Year

1. Each Day: Set a 15-Minute Active Networking Appointment. During this time:

- Connect on LinkedIn with new friends

- Send an email or message to check in on a friend or peer   

- Post, comment, and reply on social media

2. Each Week: Attend 3 Events 

- One mixer

- One education event (Workshop or CE)

- One one-on-one with someone you met at one of the first two events to continue the conversation

3. Each Month: Create New Content

- Post on your blog. Ideally, you want to do this at least once a week, but better to aim for something feasible and achieve that goal

- Guest on Someone Else's Platform. It could be a blog guest post or interview, live show, or podcast 

4. Each Quarter: Refresh Your Online Presence

- Make sure your website bio and LinkedIn profile are up-to-date

- Make sure your profile photo still looks like you

- Bonus points for updating your banner image

5. Each Year: Attend at least one Live or Virtual Industry Conference

- It's one of the best ways to make new connections, solidify relationships, and learn new things in your area of expertise

Final Thoughts 

Until you prioritize networking - and focus on making real general connections - you never know what good will come of it!

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For more inspiration and motivation, follow @TheDEBMethod on Twitter and Linkedin! 

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What's your best networking tip? Please share in the comments. 

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Debra Eckerling is the award-winning author of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals and founder of the D*E*B METHOD, which is her system for goal-setting simplified. A goal-strategist, corporate consultant, and project catalyst, Debra offers personal and professional planning, event strategy, and team building for individuals, businesses, and teams. She is also the author of Write On Blogging and Purple Pencil Adventures; founder of Write On Online; Vice President of the Los Angeles Chapter of the Women's National Book Association; host of the #GoalChat Twitter Chat, #GoalChatLive on Facebook and LinkedIn, and The DEB Show podcast. She speaks on the subjects of writing, networking, goal-setting, and social media.

5 Steps for Creating Virtual Events

Even before COVID-19 kept us "safer at home," virtual events were an important part of your business' networking strategy. You could meet new people, learn new things, and develop relationships with others from anywhere in the world.

Now more than ever, virtual events are essential for staying connected, generating business, and having some semblance of a social life. While it's fun and often educational to attend events, organizing virtual gatherings is an even better way to up your visibility, showcase your authority in your industry or niche, and make new friends.   

Here are the basics of producing a successful virtual event:

1. Determine the Purpose. Before you jump ahead to planning the event itself, decide your reason for having it. Is it a mixer to reconnect with friends, family, or colleagues? Do you want to host a webinar to share your expertise and promote your product or  service? Is it a party to celebrate your book's release, a holiday, or other significant event?

2. Decide the Details. Once you know the "why," the rest of the details will fall into place. Choose a date, time, and platform. The top choices are Zoom (for activity and interaction), a webinar solution (like WebEx), or Facebook, where you broadcast a livestream to a group or business page. Another option is to do a virtual party on Facebook and mix up short videos with conversation-starter posts and interactive activities.

You may want to create a panel or conference, and invite other speakers. Or start an ongoing podcast or video show. I will go into that in a later post.

3. Plan and Invite. Once you have your concept, plan it out. Make a short outline of what will happen and when. If you need a script for your event itself, that's fine, but remember to stick with bullet points. When presenting, casual is much more effective. 

Create a Facebook event, a meeting in Zoom, and/or an Eventbrite invite, whatever is appropriate. Then, write up your event and post it on your blog, which you - and others - can share via social media. Invite your friends, community, etc., via Facebook, through email, and in social media posts. 

4. Produce. If you've done all the planning, your event itself should be a snap.  Show up a little early. Greet your guests. And - especially in those mixer situations - keep the conversation going. And remember to have fun!

5. Follow Up. After your event, send a follow-up email to all of your attendees. Thank them for joining you, and also share a little more about who you are, what you do, and how they can connect with you to follow up and/or be notified for future events.

One more thing: After your event, take some time to review what went right and what could have been done better. That way, you can make changes accordingly and plan an even better event in the future.

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Are virtual events one of your 2020 goals? Have you already planned virtual events? Please share your thoughts and experience in the comments.

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Join  my virtual half-birthday party for Your Goal Guide on July 14 on Facebook. Details are here.

Debra Eckerling is the author of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals. A writer, editor and project catalyst, as well as founder of the D*E*B METHOD and Write On Online, Deb works with individuals and businesses to set goals and manage their projects through one-on-one coaching, workshops, and online support. She is also the author of Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages, host of the #GoalChat Twitter Chat and #GoalChatLive on Facebook, and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.

LinkedIn for Writers

"What social media platforms should I be on?"

I get that question a lot.

Want to know what I get even more often? Looks of surprise, when I say the first place you should be on is LinkedIn.

As an author, entrepreneur, or marketer, you really need to be where your people are. Your fans and followers may be on Facebook, Twitter, Instagram, Pinterest, and/or YouTube.

Your associates, peers, mentors, potential partners, and other resources are definitely on LinkedIn.

Since LinkedIn is a business-focused network, it's frequently the first place someone looks for you when you meet, whether it's through a referral or at a live or virtual event. It gives you validity, as you showcase your specialty or expertise. It's also your hub of contacts. If you want to target a new connection - whether it's an agent, a source, or a service-provider - you can look to your network and see who can introduce you.

LinkedIn Basics

Whatever the primary function of your LinkedIn profile, you want to put your best foot forward to your connections.

Your LinkedIn profile offers a snapshot of who you are. It should include:

- Your Profile Photo. This should be a professional (or at least professional-looking) picture, so others have a face to put with a name. This also helps when you meet someone online leading up to a conference. You've already developed a familiarity, so when you meet in person, the connection is even stronger.

- Your Background or Header Image.  This visual branding should match your website/blog. In your header you may want to include images of your published books, your logo, your website, or perhaps a special offer.

- Your Headline. This is the first thing people read about you. It should reflect who you are, what you do, and how you help others. Even as a author of fiction author, you can find value to highlight, such as entertainment or education. If there's room, include a quirky or obscure detail about you. That makes you memorable.

- Featured Content. Under your summary section, as well as the work experiences, there's space to add links and multimedia documents. (There's also a section for Publications and another for Projects.) Any content you have that illustrates who you are, what you stand for, and some of the work you've done deserves to be highlighted. This is also an excellent place to feature your book trailer or any author readings.

- Work Experience. Highlight your job responsibilities and major accomplishments.

- Background and Accomplishments. This ranges from volunteering and education to language and certifications

- Skills. These keywords are what you want to be associated with. Find the best fit for what you are doing and what you want to be endorsed for.

- Updates. Post updates on a regular basis to stay top of mind. This can be general comments, replies, long-form, links, photo, or video. And some users already have the ability to go Live on LinkedIn.

You can post about:

- Your author journey

- Your favorite resources

- Upcoming events

Since LinkedIn is less cluttered that the other networks, there's a bonus reason to interact on the platform: your activity is more likely to be seen.

Other Sites

Beyond LinkedIn you should definitely have business personas on the primary social networks. That means a Facebook Page (and possibly Group), as well as Twitter and Instagram Profiles. If you are visually inclined, you may also want to try Pinterest. And for those into video, YouTube is a must!

The time and energy you put into those networks is an article for another time. What I will tell you is this: whether you're preparing to launch a new website, book, or article series, you need to have your branding on all the social platforms.

- Go to Namechk.com and search for profile names consistent with your company name or branding

- Create Pages/Profiles on each of the main networks.

- Choose one or two social networks to amp up; go into maintenance mode (weekly posting) on the others.

The aforementioned should be in tandem with your activities on Linkedn.

A social media plan helps readers know when to expect content and it helps you to put your best foot forward in the right place!

This is only the tip of the LinkedIn iceberg. Stay tuned for more articles on ways to make LinkedIn work for you as an author.

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How do you feel about LinkedIn? What tips do you have for making the most out of the network? Please share in the comments.

And connect with me on LinkedIn.

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Read last month's post on 5 networking goals you can pursue from home.

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Debra Eckerling is the author of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals. A writer, editor and project catalyst, as well as founder of the D*E*B METHOD and Write On Online, Deb works with individuals and businesses to set goals and manage their projects through one-on-one coaching, workshops, and online support. She is also the author of Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages, host of the #GoalChat Twitter Chat and #GoalChat Live on Facebook, and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.