New Mystery Reviewed by Midwest Book Review

Title: Lucifer in the Celestial Gardens
Author: A.J. Harris
Publisher: www.murdermysterypress.com
Fiction: Mystery
ISBN:978-0-9993570-0-2 paperback
ISBN: 978-0-9993570-2-6 hardback
Also available on kindle
Library of Congress Control Number: 2017913190

Reviewed by D. Donovan, Senior Reviewer at Midwest Book Review

Lucifer in Celestial Gardens tells of Lou Siffer ("Lucifer"), the son of a small-town Illinois undertaker who is used to seeing corpses in the basement of their house, part of his father's profession and the family routine. He becomes embroiled in death in a different way when scandal strikes the town and Lou becomes peripherally involved in adult matters that include a father's conviction that suicide was not the cause of a death, a corruption case that changes this perspective, and a series of circumstances that lead an already-distant son to feel even more alienated from his father: "My father, my stalwart beacon of integrity had fallen to—what I didn’t know exactly, but from that time forward, I regarded him differently."'

Lou resolved at an early age to never become an undertaker, but death has him on the radar - and so a case that happened twelve years ago continues to haunt him as he grows up to face a real-life dilemma that still holds too many unanswered questions and special interests.

Lest readers think that Lucifer in Celestial Gardens is a murder mystery alone, it should be advised that A. J. Harris weaves fine coming-of-age experiences into events that follows Lou through romance, relationships with parents and peers, and a puzzle that plagues him throughout his life.

From an exciting but controversial project planned for the small town's elderly to events at a town hall meeting, an Odd Fellows Lodge, and more, the scandal that erupts leads to three friends finding their lives challenged and changed.

This book doesn't follow the conventions of formula mystery writing - and this may stymie genre readers who expect a succession of clues, whodunit subplots, and a clear murder scene, perp, and detectives. The strange culture and interactions in Winonka are as much a focus as the corruption and murder in a story that follows a funeral home scandal to its aftermath and lasting impact upon a boy who grows up, interacts with others, and forms relationships against its backdrop.

From retirement home profits and phony insurance policies to a mounting number of deaths, Lucifer in Celestial Gardens is unpredictable, engrossing, and follows murder cases that have no statute of limitations or age restrictions. It's unusual to have the story begin with a young boy who evolves into adulthood against the backdrop of loss and sadness that affects everything around him.

The evolutionary process of disgrace, death, and special interests contribute to a powerfully multifaceted story that moves through time, space, and intrigue to present a solidly complex murder story that's hard to put down.

You can buy this book at AMAZON.

Submitted by:
Mark E. Anderson
Graphic Designer, Owner
Book Shepherd for A.J. Harris, Murder Mystery Press
760-880-5174
Web: www.AquaZebra.com
AquaZebra Book Cover Designs

A Peek at Great Book Review Idea from New Release

Off-The-Wall -Alternatives

Making Your Reviews Into Workhorses

By Carolyn Howard-Johnson.

Excerpted (and adapted) from Carolyn’s new How To Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a writing career to be released this fall.

Authors rarely get the most of their reviews. Surprised? I think it’s either that they are so excited about the review or that the idea of extending a review’s value doesn’t occur to them. Or it’s because so many reviews these days come from readers. They aren’t professionals, so they have no idea how to distribute content beyond posting their review on Amazon.

One of the ways they can get more mileage from their reviews is to get them reprinted in more venues than the reviewer ever planned. Or you do it for them. And, no, it isn’t stealing or plagiarism if you get permission from the reviewer first. In fact, it can benefit the reviewer. 

When you get further distribute reviews you already have, it’s like getting a little marketing bonus. Here’s how to do that:

• If your reviewer doesn’t normally write reviews (these reviewers are often called reader reviewers), suggest she send her review or the link to her review to her friends as a recommendation.
• If your reviewer lives in a town with a small daily or weekly newspaper, she could send her review to them. She may realize the thrill of being published the first time. 

• Ask your reviewer—even one who writes for a review journal—to post her review on Amazon.com, BN.com, and other online booksellers that have reader-review features. I have never had a reviewer decline my suggestion. It is ethical for a reviewer to do it or give you permission to reuse the review as long as she holds the copyright for the review. (Most reviewers do not sign copyright-limiting agreements with the medium who hires them.) Get more information on Amazon’s often misrepresented review policies in Chapter Eleven, “Managing Your Amazon Reviews.”
• After you have permission from the reviewer to reprint the review, post it on your blog, on your Web site, and in your newsletter. Use quotations from the reviews to give credibility to selected media releases and queries.
• Once you have permission to use reviews, send copies of good ones to bookstore buyers and event directors as part of your campaign to do book signings, to speak, or do workshops in their stores. Go to (midwestbookreview.com/links/bookstor.htm) for a starter list of bookstores.
• Send quotations (blurbs) from the reviews you get to librarians, especially the ones in your home town or cities you plan to visit during book tours. Include order information. Try Midwest for a list of libraries (midwestbookreview.com/links/library.htm). 
• Use snippets from positive reviews as blurbs in everything from your stationery to your blog. (Use your e-reader’s find function to search for other ideas for using your blurbs in this book.)
• If your reviewer doesn’t respond to your request to post the review on Amazon, excerpt blurbs from them and post them on your Amazon buy page using Amazon’s Author Connect or Author Central features. They will appear on your Amazon sales page. 
• Include the crème de la crème of your reviews on the Praise Page of your media kit and inside the front cover of the next edition (perhaps a mass market edition like the pocket paperbacks sold in grocery stores?). See my multi award-winning The Frugal Book Promoter (bit.ly/FrugalBookPromo) for the complete—and I do mean complete—lowdown on media kits. 

Hint: Occasionally authors get reviews on Amazon that, shall we say…don’t thrill them. Reviews like that can be minimized by asking others for reviews. As new reviews are added, the old ones tend to get buried in the lineup of reviews. We can also (pleasantly!) refute a position a reviewer takes using the comment feature—or thank them for bringing something to our attention. We can also dispute their validity with Amazon, though that rarely works.

You can use some of these suggestions as part of your keeping-in-communication-with-reviewers effort after her review has been published.

Coming up in the newest release in my multi award-winning HowToDoItFrugally series of books, How To Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a writing career to be released this fall is more on how Amazon can helps authors early in their review-getting process. I mean, as long as it’s nearly impossible to do without Amazon and still have a successful book campaign, we might was well get them to return the loyalty we show them in as many ways as possible. 

----

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes both the first and second editions of The Frugal Book Promoter and The Frugal Editor won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. Her next book in the HowToDoItFrugally series for writers will be How To Get Great Book Reviews Frugally and Ethically.

The author loves to travel. She has visited eighty-nine countries and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. She admits to carrying a pen and journal wherever she goes. Her Web site is www.howtodoitfrugally.com. 

Book Marketing How-To Lauded as "Invaluable" by Midwest Review

The Frugal Book Promoter, second edition
Carolyn Howard-Johnson
HowToDoItFrugally Publishing
Author’s Web site: www.carolynhoward-johnson.com
ISBN: 9781463743291

Paperback $17.95
Paperback on Amazon
Kindle Edition

Reviewed by Jim Cox, editor of The Midwest Review

Originally for The Midwest Review and Newsletter

Carolyn Howard-Johnson draws upon her many years of experience and expertise as a professional book publicist and marketing specialist to author "The Frugal Book Promoter". The 416-page compendium of commentary, advice, tips, tricks and 'real world' techniques on how to authors can obtain nearly free publicity on your own or by partnering with their publishers will prove to be an invaluable, practical, profitable, and thoroughly 'user friendly' instructional reference.

 

It should be noted that the Midwest Book Review is cited four times.

Of special note in this newly expanded and completely updated second edition are the sample letters query letters, media releases, blog entries, trade show invitations, phone pitch scripts, email auto-signatures, and tip sheets. Simply stated, "The Frugal Book Promoter" is the single most valuable addition any aspiring author or novice small press publishers can add to their personal and professional book marketing reference shelves -- and has a great deal of enduring value for even the more experienced publisher marketing directors and publicists.