The Social Media Shuffle

You know how, try as you might, you can't do everything? The same applies to social media. Last month, I wrote about the power of saying no. This month, I'll share how you can say yes to stress-free social media.

A balanced social media strategy is like a going to a dance. You have a main partner - "the one who brung ya" - but you should also spend time with others. You want to hang out with your BFF of course, and then visit with friends and acquaintances whose company you enjoy.

The one must social media platform that everyone should be on - that one "partner" - is LinkedIn. 

Here's why:

- Great First Contact. Since it's a professional business network, when you meet new people, that's usually the first place they want to connect. 

- Made for Intros. If you want to get into a certain company - whether you are applying for a job or a want to submit business proposal - you can look to your contacts and get either a direct or secondary connection intro.

- Less Noise. Since fewer professionals are using LinkedIn to share their expertise, it's more likely others will see your posts and engage with you. Try posting several times a week, and you'll see what I mean.

Being on the platform is not enough. You also need to stand out. For your LinkedIn profile, use a recent picture, a branded background image, and an intro that shows your personality. And make sure your experience sections are filled out, complete with media and links. This will give others an fuller picture of who you are, how you can help, and why you would make a good friend, business partner, or connection.

Choose a Social Media BFF 

On which platform is your audience? Twitter, Facebook, Instagram, YouTube? Which interface is most appealing to your personality type. If you are not a fan of video, than YouTube should not be your secondary platform choice. 

The more you like a site, the more often you will engage, and others will engage with you. Choose a truly "social" media site to develop a community. And post on it regularly. 

Make Other Social Friends

Regardless of your favorites, you should have a presence on all of the other main social sites. These are "friends" you visit once or twice a week, sharing links, videos, images. You are basically reminding people you exist in case they need you, your product, or your services.

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In this day and age, social's the thing. But to be truly social. you need to enjoy it the way you would a party. Dance with your partner, catch up with your best friend, and have a quick visit with others. You will be happier than if you try to talk to everyone at the same time, while juggling a large plate of food and your dance partner.

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What is your favorite social media platform? Why? Please share in the comments.

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Debra Eckerling is a writer, editor and project catalyst, as well as founder of The D*E*B Method: Goal Setting Simplified and Write On Online, a live and online writers’ support group. Like the Write On Online Facebook Page and join the Facebook Group.  Debra is the author of Your Goal Guide, being released by Mango in January 2020, as well as Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages. She is host of the #GoalChat Twitter Chat and the Guided Goals Podcast, and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.

Social Media SOS

Whether  you love social media - or you view it as a necessary evil to promote your business products and services - some times it takes on a life of its own. 

Take today, for example. Facebook and Instagram were down for most of the day. There was widespread panic on the social platforms. I do some work in social media, and have many friends in that realm, so I probably know more affected people than most. 

Here's the thing. Like any actual - or non-emergent - emergency, there are a few things you can do to stay calm and stay in touch with your clients and prospects in the event of a social media shutdown.

1. Don't panic. If social media management is your business, email or call your clients and let them know what's up. Being proactive - and reminding them that technology isn't always perfect and sometimes, there are glitches out of your control - is much better than ignoring the problem and hoping your clients don't notice. You may even want to remind them that it's likely everyone is affected - including their clients, prospects, readers - so you are all in this together. Treat yourself to a cup of coffee by facing the problem up front.

2. Be present on other social media networks. Seize this opportunity to step up your skills on other social media platforms. For instance, Facebook and Instagram may have had issues today, but Twitter and LinkedIn were doing just fine. A good social-media strategy is a well-balance social media strategy; that means utilizing multiple platforms. If you are not already posting on the main four, use this reminder to step up your game.

3. Unplug. Frustrated by social media? Walk away from it. The problem isn't going away quick enough, so move away from the problem. Here's an idea: Take the time away from social media to embrace being offline. Write an actual on-pen-and-paper thank you note to your clients, jot a note to an old friend. Use the time wisely and surprise someone with a thoughtful act of kindness.

For more on the power of social media platforms, check out the recap from my #GoalChat on this topic.

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How do you balance your social media efforts? Please share in the comments.

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Debra Eckerling is a writer, editor and project catalyst, as well as founder of The D*E*B Method: Goal Setting Simplified and Write On Online, a live and online writers’ support group. Like the Write On Online Facebook Page and join the Facebook Group.  She is author of Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages, and host of the #GoalChat Twitter Chat. Debra is an editor at Social Media Examiner and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.