One of the best ways to get introduced to new audiences is to be a guest for other writers. This could be a blog interview, guest post, podcast, or video show (pre-recorded or live). Traditional media is good too, but that's another article altogether. They introduce you to their community and vice versa.
Many people use guest appearances to get referrals for other guesting opportunities. Finish a show and ask the host if they have any recommendations or intros for you. The key to leverage that strategy is to be a good guest.
Here are Tips for Being a Good Guest ... and Tips for Hosts too
For Hosts:
- Set Expectations. Send instructions - specs on your needs/what your guest can expect - ahead of time. Send connection requests on Facebook and LinkedIn. Ask for their short bio, headshot, and social media profile links (and follow their accounts). This will make compiling posts and sharing easier.
For Guests:
- Follow the Instructions. This includes requests for your profile and social media info, as well as word count and deadlines. Also, if you are being recorded, be early, especially if it's a live broadcast. Follow your host's social media accounts, comment on posts; be an active member of their community.
For Hosts:
- Send a Calendar Invite. This is essential for audio or video recording appointments, especially live shows. However, you can send an invite as a reminder for the due date of a guest post or interview.
For Guests:
- Test Your Tech. Super-important for recording is to have good lighting, a nice background, and earbuds or a microphone (there's too much external noise when you use the computer speakers).
For Hosts:
- Make the Content Easy to Share. Send links for live events to your guests beforehand, so they can pass them along to their communities. That way, their people can watch in real-time. Also, send links - with custom images - to your guests after their blog post, podcast, or video interview goes up.
For Guests:
- Share the Content. Also, keep an eye out for comments and respond to them.
For Hosts:
- Thank your Guests. Let them know you appreciate their time.
For Guests:
- Thank your Hosts. Let them know you appreciate their time. Also, if it's a podcast, leave a positive, thoughtful review.
For Hosts and Guests:
- Continue the Relationship. Stay in touch. Continue to comment on each others' posts. Ask how you can support each other. Suggest a blog or show swap. And see if they know of any good fits for your blog or show, as well as recommendations or introductions for you.
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I host the Sunday night #GoalChat Twitter chat, Monday #GoalChatLive show (broadcast on Facebook and LinkedIn), and Thursday Podcast, called The D*E*B Show (which is the podcast version of my Live). I do blog posts recaps of each ep - along with links to my guests' websites and information they mention. It's a lot of work, but the idea is to create content that benefits everyone.
You want any guest relationship to be win-win.
One thing is certain: All guests leave an impression. It's up to you what that impression is, so make it a good one.
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What's your best tip for being a good guest? Please share in the comments.
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If you need some help setting and achieving your goals, please reach out!
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