Writers On The Move: Google

Do you really need to blog?

We're looking at 26 reasons why the answer to that question is a resounding

Yes!

There's nothing worse than facing a blank screen with a deadline.

"The post is due up in one hour's time and I have no idea what to write about!"

Ever been there? I have. Often.

Hopefully, never again. I've learned to plan in advance. Let's move on to our next four reasons for writers to blog so you can learn this too.

4. D is for Decision

Decide on a theme for a series of blog posts. Decide how often you will post. This allows you to plan ahead. This also teaches you to look forward to what comes next in your writing journey.

Decide on ways to make your posts multitask. Use your posts in other ways. For example, are you a devotional writer? I am responsible for the Friday Devotional slot on the International Christian Fiction Writers (ICFW). I also send out a devotional email, Closer Walk with God, to all who sign up for a weekly message of encouragement. After writing the series of 26 posts for the Out of Africa Blogging Challenge, I was able to produce 20 devotional messages from the contents of the blog posts in record time. These are already scheduled for both the above markets. Are you writing a novel? Decide how you can make your blog "work for you" as you explore your locations* or get to know your characters.

Decide on whether you can first explore a topic via a blog. Perhaps you want to write a book or an article on the topic. By first writing a series of blog posts, you will see how much material you have, how well your ideas work out, and what potential the material has for further use.

5. E is for Enthusiasm

Remember when writing was fun? It can be fun again. I’ll be honest, my blog have been sorely neglected. There is always something more urgent demanding my attention. Do I hear an Amen? Once you have a clear goal in mind and you've decided what you're going to write about, you will find yourself growing in enthusiasm.
Let your mind play with ideas. While working on the A to Z theme for of Out of Africa, I found myself constantly thinking over what I could say for the different letters. Should O be about the Ostrich or the Okavango? (Ostrich won!) P? Should that be Penguin or Port Elizabeth? (Port Elizabeth it was.) When you allow your mind to play, your regular posting will rekindle your enthusiasm for writing for the sheer joy of being able to express yourself in words.

Let your fingers do the talking! Forget about editing. Ignore grammar rules. Don't worry about spelling. Just get those words down. Be enthusiastic about what you want to say. After you've finished, time to call in the grammar police and the rest of the gang. Edit your work and make it fit for human consumption.

6. F is for Free

It costs you nothing to blog apart from your time. Various sites offer you free blogging facilities. Writers on the Move is hosted on Blogger.com which is totally free and offers bloggers a wide variety of resources. Not only is blogging free for the writer, it is also free for the reader.

You are free to choose your topic. Thinking of writing a book? Try it out by drafting some chapter summaries, one per post. How about adding some personal anecdotes? Are you planning to start a new novel? How about blogging about your characters? for example, Marion Ueckermann's character, Adam Carter from Helsinki Sunrise, is interviewed by another author, Heidi McCahan on her blog. This offered free promotion to the book to Heidi McCahan's readers*, as well as a link to Marion's own blog.

Readers are free to share their thoughts. End each post with a question that encourages them to respond to what you have written. If you're planning on using the material in some other way, their input may prove invaluable. This also helps them to identify with your material.

7. G is for Google

Google search engines start to find you when you blog regularly. They will share your material with the world. Your ranking will go up and more people will come and visit. As a writer, your name will become better known, as will your books.

Visitors will be drawn into other topics on your blog or website. My blog is built in such a way that every post I publish is also filed under whichever categories I want it to appear. Where blog posts tend to disappear into the archives, mine are always available to readers who look under the relevant topic. If you don't have this facility, you can add links down the side of your blog (see this site as an example).

It’s easy to attract visitors to other articles on your blog through linking to articles in your archives. Use sub-headers and optimization to attract Google. (More on these topics later.) The more readers come across your name, the more interested they will become in you and your work.

Can you think of ways you can use your blog material in other ways? Share them in a comment below.

MORE ON THIS TOPIC:

26 Reasons to blog - part 1: A - C

* Read the interview of Adam Carter, hero of Marion Ueckermann's Helsinki Sunrise
* Explore Finland, location of Marion Ueckermann's Helsinki Sunrise, in this blog post written for a blogging challenge.
Write More Often - Blog Faster

SHIRLEY CORDER lives on the coast in South Africa with her husband, Rob. Her book, Strength Renewed: Meditations for your Journey through Breast Cancer, has brought encouragement and inspiration to a multitude of friends and contacts across the world.

Visit Shirley through ShirleyCorder.com/?blog where she encourages writers, or at RiseAndSoar.com where she encourages those in the cancer valley. You can also meet with her on Twitter or Facebook.

Sign up to receive a short devotional message from Shirley in your inbox once a week.

There seems to be differing opinions about when or even if authors need a platform.

I cannot stress enough that with today’s digital world, the state of publishing, and the number of books written per year, the time to build a platform is before you begin writing your book.

Disagree if you wish, but publishers ask authors about their following, promotion, and willingness in helping market their book.

How do authors accomplish this? By the use of platforms, such as blogs, websites, social and network marketing, book signings, and the author finding bookstore shelf space on their own.

Publishing is no longer, as it was in the past. It is up to the author to be a publicist, marketer, and promoter for their book; or hire someone for all of this. Hiring someone is the easy way out for authors, but also expensive. Most authors cannot afford the cost of an agent, publicist, salesperson, and marketer, which would run thousands of dollars.

This leaves the author to do it all. Build a blog about your book project keeping the potential reader up to date with how the book is advancing. Build an authors page, use social media, make regular updates, and make a trailer for your book.

I may repeat this information, but it is only to stress that in today’s publishing environment, more is up to the author than ever before in publishing.

Many authors are opting to self-publish for more control over price and format. The author’s ability to create digital books for readers, and having their book edited by publishers in ways that go against ways the author intended the book. There have been title changes in publishing houses, changes from book to movie, and more.

Authors should have their book published the way they wrote it.

Robert Medak

Freelance Writer/Blogger/Editor/Reviewer/Marketer

http://www.authorsden.com/robertmedak

http://rjmedak.wordpress.com

http://twitter.com/freelancewrtr

Writers On The Move

26 Reasons a Writer Should Blog - Part 2