Whether it’s for podcasts, live shows, or other media, getting interviewed is a productive way to share your work as a writer, as well as what you do and how you help in your business.
I recently gathered tips on getting interviewed from Julie Fry, Your Guest Expert; Anastasia Lipske, Access Speakers; and Liz H Kelly, Goody PR, on #GoalChatLive. Julie, Liz, and Anastasia share the value of getting interviewed, tips for preparing and making a good impression, and their favorite interview questions.
To prepare for an interview, Julie said, "Listen to the show, have an idea of what you are going to talk about, have sticky notes with talking points … and the host’s name … on your monitor, and be ready with a good call to action at the end of the interview."
"Create a pre-interview checklist," suggested Anastasia. These are things you need to do before you go on the air. "If you need to, hang a sign on your door, so you are not disturbed."
"Research the host to find common ground, " added Liz.
Watch our conversation:
Goals for Getting Interviewed
- Liz: Go on a walk and think about your wow story. What can you talk about that will help other people? Write down 3-5 talking points
- Anastasia: Develop a relationship on LinkedIn with a host you would like to interview you
- Anastasia’s bonus goal: Write a LinkedIn rec for the host and ask them to do the same for you
- Julie: Make a list of everyone you know who has a podcast. Then send them a short, clear email, saying that you are looking for guest opportunities, what you speak on, and what is your audience. Do they have any referrals or recommendations?
Final Thoughts
Getting interviewed is a great way to increase your visibility, as well as your audience. Take the time to prep, and you'll be all set for a productive interview ... and the results that follow.
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What's your best interview tip? Please share in the comments.
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