How to Make Writing Come Alive for Readers and Writers Alike

Carolyn doing what she preaches, spreading the word, having the fun!

Connecting to Authors Counts

 

Carolyn Rants About How to Make Reading
 Feel Like the Real Thing

 

By Carolyn Howard-Johnson, novelist, poet and multi award-winning author 
of the #HowToDoItFrugallySeries of Books for Writers

 

Many years ago when I was beginning to dedicate myself to writing—meaning writing real books and not having other work to attend to, the LA Times reported that Harper Collins had hatched a program to “draw authors and readers together.”

What a wonderful concept! It seems new at the time, a possibility that could be nurtured with the coming of the Internet. And, yes, I’m being facetious. 

 The giant publisher offered up their big-name authors for an “Invite the Author” program. Authors like Ann Patchett (author of Bel Canto) and Wally Lamb (author of This Much I Know is True) would speak by phone to the members of a very few book clubs—chosen by lottery, no less! It seemed like a great idea to me. I was working on my the first book soon to become part of a series for writers (The Frugal Book Promoter, now in its third edition).

Of course this was a new idea of inspired by the best of marketing’s intentions—to make PR more about serving the public than mere “selling” which was okay by me especially since they publish lots of excellent titles that can be classified as literary, a genre I saw as losing ground since my days as an English major. What T’d me off is that these ladies from one of the chosen clubs, the Digressing Divas Book Club in Michigan, were so excited because they “had never met an author or talked to one before.” Can you imagine? Weren’t bookstores doing that? Libraries? But it me realize there must be avid readers who think that authors are a bit untouchable. It convinced me of what I had started to observe on my own. We all could do more but the newly minted POD authors otherwise known as the self-published had been eschewing marketing of all kinds because from what they observed it was a job for publishers and beneath the talents of creatives—that is, authors! 

Today, things have changed. I was a slog to get us to realize that not matter how we publish we are at least in part responsible for our own book’s success, our own relationships with our readers. Many authors of literary works (and other genres, too) had been keeping themselves cloistered but not all. Today even the most literary, most hightly paid ones have websites—even participate on the content we find there.  They have easily accessed e-mail addresses. They have blogs and newsletters! They have bared their very souls to their readers in their writing, for heaven’s sakes!

Today it’s easy to find authors. Look up their names on Google. Once found, visit their site and sign their guest books. Most (at least the smart ones) would be pleased to send you a signed bookplate if you ask. Most will answer your note.

Lacking an e-mail address or an interactive feature on their website, authors can be reached by writing to their publisher who passes these letters on to the author. This is not a new process. It has been going on for decades. What a concept! A personal letter with the distinct possibility that a reader will get a personal note back complete with a valued signature! 

Oh, and book signings. Well, granted some big chains got awfully uppity about who they allowed to appear on their premises, but most towns, large and small have realized the potential for an author to visit and chat with book lovers. So, if “Digressing Divas” everywhere are all that excited about chatting with authors, maybe they should be telling their bookstore proprietors about their needs. In fact there are lots of ways they can keep that author-reader relationship ball rolling:

~What would happen if B&N invited an author from a small press so their customers could get copy of an autographed first novel, maybe even a honest-to-goodness first edition? 

~And what if they actually promoted this new author? 

~And what if the people who came actually found a new voice, a new author to adore?

~“Digressing Divas” could also hound their libraries a bit. A former Nobel prize nominee, Dr. Alicia Ghiragossian, Stephen Veres, author of A Light in the Distance, and I spoke on “The Three Faces of Tolerance” at our local library. Other authors like Pat Morrison, Vincent Bugliosi and poet Bart Edelman have spoken to those in our not-so-large community as part of this same series. None of us said “No.” Some of these authors may someday be the Oateses or Faulkners or Roths of the literary world with—or without the help of a publisher.

Here’s more proof: We now have a Literacy Day. This year it’s on Mon, Sep 8, 2025.  We might still not have an opportunity to find the world’s most famous authors at every bookstore or featured on every segment of Ali Velshi’s book club (MSNBC), but it’s an opportunity to meet people who write, people with opinions and people with talent.

Our “Diva” book-clubbers could invite authors to come talk to their clubs, these days, especially if one live in their town or even region. I know several authors who have spoken to as few as twelve avid readers cozied around the fireplace at a club member’s home. One of those is Leora G. Krygier, author of First the Raven.

Some authors even teach at colleges in your area. Author Beverly J. Scott even took a road tour in one of her collectible Edsels so she could meet people in small towns!

 

Real Ideas for Making Readers and Authors Who Read
 Feel More Connected 

 

• Write to authors when you’ve read their books.
• Look up an author on Amazon.com. She may even have a link to a special biography page and/or an e-mail address.
• Check out AuthorsDen.com. Wow! What an array of writers!
• Attend book signings. Occasionally attend even if you haven’t ever read a book by the starring author.
• Join groups that invite authors to speak. Even investment groups are known to do that. I know. I was among the 300 guests in the banquet hall!
• Attend your local library’s events.
• Let your bookstore know when you have read something you enjoy, especially if you had to go to Amazon.com to buy it. Ask them to invite that author to visit their store.
• Read your paper’s Book Review section (you’ll sometimes find them in sections labeled “Opinion” or “Voices” these days); use some of the website addresses you find there to contact publishers and authors.
• Most of all, just ask for your bookish little heart’s desire. You might get it. Cross-promotion among authors is known to be one of the best promotions of all.
• If you find an author who isn’t receptive, find yourself another.

 

 

MORE ABOUT THE “WRITERS ON THE MOVE” CONTRIBUTOR

 

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts.  Carolyn writes nonfiction for writers, poetry, and fiction and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. She is also celebrating more than a year of writing this column for Susan Violante’s First Chapter Plus and occasionally contributes to Reader Views’ blog as well. Please follow her author’s profile page on Amazon at https://bit.ly/CarolynsAmznProfile to receive notice of her new books right to your e-mail address. 

 

How Dickens Made a Word for Himself and Became Known for “Messiness"

Dickensonian Words for Inspiration

Creative Writing Isn’t for the Faint of Heart

By Carolyn Howard-Johnson

I included a chapter in the third edition of my multi award-winning HowToDoItFrugally series of books for writers for the kind of writers who can’t resist making up words, especially if they feel insecure about it. Of course, writers should reassess such “indiscretions,” but knowing a bit about renowned writers who did the same thing helps them feel more comfortable about straying from the usual. I love MSNBC’s motto, “the more we know…” and it benefits by adding  “the more equipped we are to break a rule.”

Take the admired Victorian writer Charles Dickens, famous for his A Christmas Carol (1843) and Oliver Twist (1838). He invented a slew of words by making an adjective like messy into a noun with by adding a suffix. Some adjectives like messy very nearly demand to become a noun and Dickens’ messiness was so successful it can still be found in some of the best dictionaries. 

I think of new words attributed to Dickens as inspirational. They to dare us to proceed when we are so tempted. Here’s a little list of his adaptations—some that caught on and have been used for decades now and some…well, not so much.

§  Comfoozled: Some say Dickens invented this word, some prefer to call it a coined word. He used it in one of his Pickwick Papers which appears to mean “a horrid state of love,” and “done over with.” Popular or not, I put in in a class with Lewis Carroll’s poem “Jabberwockey.” A word doesn’t have to live long to be a lot of fun.

§  Sassigassity: Dickens said it means “audacity with attitude.” That makes it a superlative for audacity; you know, very sassy or very audacious. Perhaps it didn’t catch on because writers’ seem to have a natural aversion to redundancy. Today Dickens experiment might serve as an example of how we writers might evaluate our own creative efforts. In this case it did double duty for something we’re already uncomfortable with.

§  Whizz-bang met with greater success. Dickens used it to as a noun for the sound of gunshot. His word became popular during WWII to mean a small-caliber shell and it might have been adapted through the decades to describe a vigorous or smart person, but that theory might not be easily verified.

§  Jog-trotty: Apparently Dickens wasn’t thinking of jog-trot, a term used for the slow trot used by some breeds of horses. He seemed to equate it with it with something dull in his Bleak House (1852). That one, too, hasn’t found popularity.

 

Here are a few of Dickens’ words that have happily survived:

§  Sawbones is still occasionally used to refer to a surgeon. I suspect its tinge of humor has helped is longevity.

§   Mildewy was so useful Dickens used it twice—one in The Pickwick Papers and again in A Tale of Two Cities (1859).

§  Soupy, bulgy, swishy ,waxy, and trembly are all examples of how easy it is to add a suffix to most any word. Using that technique probably won’t add points in a game of Scrabble, but if your inventions are disputed because they don’t show up in dictionaries, you can try the old defense, “If it’s good enough for Dickens, it’s good enough for Scrabble.

I’ll be counting on your sassigassity to come up with some words of your own and maybe new techniques for the process. I’ll need new material for that chapter in The Frugal Editor I mentioned. It’s a favorite among poets and authors of children’s lit. You new words could be my excuse to pitch its fourth edition…and make your new word famous. Ahem!

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MORE ABOUT TODAY’S BLOGGER

 

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. All her books for writers are multi award winners including the first edition of The Frugal Book Promoter published in 2003 now updated and published in its third edition. Her The Frugal Editor, also now in its third edition, won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award and includes an almost-new chapter for poets and other creatives who like making up their own words.

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts.

On Mourning the Loss of Ask Amy for Her Daily Wisdom with My Oatmeal and Coffee Each Morning

 

The Guest Blogger with Typewriter 

She Used  in Early Ann Landers Days

To #WritersontheMove Subscribers and Visitors:

Amy Dickinson just announced that she would be retiring her Ask Amy advice column after several decades of serving readers like me who enjoy learning from others’ mistakes and successes.  Unbeknownst to Amy, we have a history that goes way back and I am pretty sure it is unique after reading her columns (and her predecessor Ann Landers’ columns) for so long.  I hope you will find it interesting and help me help her celebrate doing something new with her writing from her home in New York State.  Here it is just as it appears in the snail mail I sent to her. 

Best, 

Carolyn

A regular contributor to #WritersontheMove

Dear Amy,                                                                            June, 2024

I have been a faithful reader since you first appeared in syndicated columns at newspapers where I worked like The Salt Lake Tribune or subscribed to like the LA Times and was saddened to see you leaving even though I am also excited for the changes you will soon be experiencing. As a sort of good-bye, I thought you would be interested in the way you influenced me in ways I have never seen mentioned in your column. 

I am re-editing one of my books (HowtoGetGreatBookReviewsFrugallyandEthically) for its second edition (Modern History Press) and ran across this piece in it which—as you can see—I altered to include your replacement Eric.  I just want to share that you were a morning staple along with my oatmeal and coffee for all those decades and tell you how I will miss you your wisdom and sense of humor. 

Here is the excerpt featuring your famous column from the last chapter in my How to Get Great Book Reviews.  This first edition has been around since the mid 2000 without the few updates I mentioned:

Chapter Twenty-Two
Getting Questions Answered à la Ann Landers, Amy, or Eric

 

“There is only one thing better than learning from our own mistakes. It’s learning from the booboos, blunders, and gaffes of others.” ~ CHJ

 

So, dear reader, what if you didn’t get it right the first time! What if you feel frozen or depressed about an aspect of your review process? If you’ve read this book through, you probably suspect I don’t much like being told no or that there is only one right way to do something. It is part of my onward-and-upward-with-no-delays philosophy.

That’s one reason I love Q&A formats; they tend to highlight alternative views and illustrate what destructive thinking consists of. That love comes, in part, from some of my first experiences as a journalist. The editor at my first “real” writing job put me to work making Ann Landers’ columns fit into space allotted on page layouts the advertising and backshop departments had designed for what we then called the “Society” pages. (Advertising is where the money comes from that keeps newspapers’ presses rolling so they get first dibs on the available space on newspaper pages.) Sometimes there was not enough room for all of Ann’s letters so it was my duty to edit, cut, and fix so they fit and were still intelligible.

     In the process, I learned a lot in the letters about life’s little problems including the roadblocks similar to the ones we authors run into with reviews. Q&As are an easy way to identify problems and to make them understandable because they are anecdotal. So, you are going to get a few short Q&As that answer some questions about the review process that keep you awake at night. Sometimes they are questions about specifics, sometimes general. But they are exercises in learning from one another. All are adaptations of actual Q&As à la Ann Landers (or her Ask Amy successor!) that I use in the seminars I teach.  

###

PS: Amy, I am enjoying your reruns this month, too. Though I have to admit I have never seen one of those professed reruns when it was (theoritically) first published. Not once. Over all those decades I have been avidly reading your column.

How can that be? My memory isn’t what it once was, but I’m still not that forgetful and I couldn’t have missed more than a few of your columns while on vacation over the years. Just wondering…

And, please pass along good wishes to Eric, too!

Very best, your faithful reader, 

Success in 2024,

Carolyn Howard-Johnson

Promise yourself better editing of all your work—query letters to books--in 2024 
with the 3rd Edition of my “The Frugal Editor." 
 
NOW IN RELEASE ON AMAZON from
MODERN HISTORY PRESS

ADVANCE PRAISE
“…The Frugal Editor is part reference guide, part do-it-yourself editing manual, part masterclass on the writing and publishing industry…and all with Carolyn’s signature humor and encouraging energy! She is a master at simplifying overwhelming tasks into relevant, can-do information…” -Dallas Woodburn, best-selling author and book coach 

Cover by Doug West
Headshot by Uriah Carr 

Amazon Series Page:

https://tinyurl.com/FrugalSeries

Blog:

http://SharingwithWriters.blogspot.com

Submit to my #SharingwithWriters blog: tinyurl.com/SubmittoMySWWBlog

Twitter: @FrugalBookPromo
Facebook:
http://facebook.com/carolynhowardjohnson
Amazon Profile: http://bit.ly/CarolynsAmznProfile
E-mail: hojonews@aol.com

PS: Learn more about my fiction and poetry at carolynhoward-johnson.com. [Do not use https or http with this. Use it as you see it-- naked. LOL.]

Choose Hyphens for Those Terrible, Awful, Tech Words

 

So What About Choosing Hyphens for Those Terrible, Awful, Tech Words? 

My Editing Story About When to Choose a Hyphen

By Carolyn Howard-Johnson
Author of The Frugal Editor, Third Edition

You know that rule we authors are told to follow assiduously? The one that is supposed to make things easy for formatting or editing a document or book when dictionaries can’t decide which spelling is preferred and the trusted The Chicago Manual of Style doesn’t seem to take a strong stand either? The one that goes something like, “Be sure the choice you make stays the same throughout the book?”

Before I even start, you my reader, should probably know I usually welcome that kind of advice. As the author of multi award-winning The Frugal Editor (now in its 3^rd edition!), I like giving advice that costs authors as little out-of-pocket expense and is also frugal with time. After all, it is said, “Time is money.” Thus the general impetus of that book is how-do-the-editing-yourself when you absolutely can’t afford an editor for your work-in-progress or—more often—when it is highly unlikely an author would consider an editor for all the promotional material they must write like media releases, query letters, website copy, etc. Mind you, I don’t suggest they shouldn’t get another pair of eyes on those documents. I’m just saying we all know we probably won’t.

So, this is the story of how my publisher and I (whom I dearly love), didn’t…er, agree. You see he is not only a publisher, he’s a tech guy. And when these doubtful choices come up, he usually just finds out which choice is most often used in recent times. It frugal of time, right? It required just one search. One go-to rule works all the time—make that most of the time. And it seemed like a good enough approach to me when we came up against what to do with ebook/Ebook/eBook/e-book/E-book/e-books. It wasn’t as easy as the Shakespearian idea that might be rephrased as “Ahhhh, to hyphenate, or not to hyphenate!” And the web’s “eBook” preference didn’t cut it. Here’s why:

The felt fine to me. It is short. It clarifies. It looks good. If the tech world likes it, I can learn to like it. So, I’m using my find function to edit all the places I had typed “e-books” so I replace it with our new agreed-upon choice, “eBook.” That’s when I run across a subtitle in my manuscript where the first letter in nouns must be capitalized. Horrors! “EBook?” Really? Two caps? It even looks like a typo to me. I considered changing the title so I didn’t have to use the word, but that didn’t work out too well, either. Nor did breaking the guidelines for caps in titles. 

That was when I started looking for some reasons why just a simple “e-book” would be the best choice simply because it is easy enough to capitalize. And doesn’t it make sense to keep it within the same family as general choices for words like “e-mail” and “e-publishing” already seem to be decided to say nothing of how well English has already adapted pretty well to its capitalization rules. 

And just so you know, Word’s autocorrect gives words like “epublishing” and “ebook” a very angry red squiggle!

And then I received a newsletter from the renowned Jim Cox, chief editor at Midwest Book Review who appeared to be following the same “rule” as my publisher. So, I wrote a note to him and he—also being tolerant of time, money and ease in general—wrote back with: 

 

“Dear Carolyn:

 

“I've been giving the matter further thought and the only conclusion I could come to is that digital publishing is still so new that a consensus as to how our digital books should be referred to (E-Book, Ebook, eBook, ebook, etc.) simply has not been achieved so that any and all of these forms can be used without embarrassment.

 

“Just my two cents worth—"

That seems reasonable to me, so naturally as long as I am the one that bears the title of “editor,” and no one with greater or lesser titles than that in the arena of linguistics or grammar has come up with a better way to honor the much-respected rules for capital letters, I stuck with e-book, ebooks, E-book, and E-books. And I decided to always let my publisher a-la-digital genius have the last word on anything else that has to do with tech! Ahem.

So, where do you stand? Leave a comment. Weigh in. Read my book and see how well it works. Nobody has written any hate-mail to me yet telling me I am wrong. Ha!

About Today’s Writers on the Move Contributor

Carolyn Howard-Johnson is the author of the multi award-winning series of HowToDoItFrugally Series of books for writers including USA Book News’ winner for The Frugal Book Promoter. An instructor for UCLA Extension's renowned Writers Program for nearly a decade, she believes in entering (and winning!) contests and anthologies as an excellent way to separate our writing from the hundreds of thousands of books that get published each year. Two of her favorite awards are Woman of the Year in Arts and Entertainment given by members of the California Legislature and “Women Who Make Life Happen,” given by the Pasadena Weekly newspaper. She is also an award-winning poet and novelist, and she loves passing along the tricks of the trade she learned from marketing those so-called hard-to-promote genres. Learn more on her website at https://HowToDoItFrugally.com. Let Amazon notify you when she publishes new books (or new editions!) by following her Amazon profile page at https://bit.ly/CarolynsAmznProfile. Her The Frugal Editor is now in its third edition from Modern History Press and sorrowfully ending its official release year. Let it help you edit your 2024 work-in-process and let this be the best year ever for your writing career.

 

Avoiding the Dreaded Adverb in Dialogue and Everywhere Else

 

Let Tom Swift Inform Your Writing 

 

By Carolyn Howard-Johnson 

 

The last in a series of articles celebrating the release of the 3^rd edition 
of the multi award-winning The Frugal Editor

Ever heard of Tom Swifties?

 

Maybe you're too young to be familiar with the classic Tom Swift adventures for boys. Or maybe you're a girl who never read a Tom Swift book nor cares to.

 

Tom Swifties are one-line jokes lampooning the style of Victor Appleton, the author of the original Tom Swift books. People started making jokes about his overuse of adverbs and the unnecessary taglines he wrote into his dialogue. Like the Polish jokes, they were so much fun that that a whole series of them became available for pun aficionados (though they deservedly disappeared—mostly—as people started avoiding anything that smacked of cultural bias.)  The author of Appleton’s classics, of course, laughed all the way to the bank and I was never able to determine if he overused them intentionally or if his popularity survived at least in part because they seemed unintentional and that only lent another dimension to their laughability. But that's a lesson for one of my marketing seminars, not this article on writing.

 

Tom Swifties were popular and funny back then. This is now. I haven't dared to go to the new books in the series, but I assume that this outdated writing has been eliminated from them.

 

An example from one of the Swift books will suffice to let you know what to watch for. (Thank you to Roy Peter Clark for this example.)

 

"'Look!' suddenly exclaimed Ned. 'There's the agent now!…I'm going to speak to him!'” impulsively declared Ned.'"

 

Regardless of what you think of Appleton’s style choices, you will want to minimize tags when you write dialogue and adverbs in most everything you write!

 

Even authors who swear that adverbs are always very, very good things to use and are reluctant to give up their clever taglines can see how, well, …awful this is. In fact, I have to reassure clients and students the quotation is real! Some of the writing that comes to the desks of agents and editors looks almost as bad. Here's how you can make sure yours doesn't:

 

1. Use taglines only when one is necessary for the reader to know who is speaking. Learn new dialogue techniques to make that job easier from books like Writing Dialogue by Tom Chiarella and the third edition (only recently released) of my The Frugal Editor.

2. Almost always choose "he said" or "she said" over anything too cute, exuberant, or wordy like "declared" and "exclaimed."

3. Cut the "ly" words ruthlessly, not only in dialogue tags but everywhere.

4. Learn how to make this adverb-cutting exercise improve the images in your prose or poetry using simile or metaphor, also covered in The Frugal Editor. 

 

Until you do a little more research on the adverbs, take Nike's advice and  "Just do it!"

 

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Carolyn Howard-Johnson, multi award-winning author of The Frugal Book Promoter: How to Do What Your Publisher Won't and The Frugal Editor: Do It Yourself Editing Secrets, both now in their third editions from Modern History Press. The former is the winner of USA Book News "Best Professional Book" award and the Book Publicists of Southern California's coveted Irwin Award. The Frugal Editor is both a USA Book News winner and a Reader Views Literary Award winner and won the Next Generation Marketing and the coveted Irwin awards. Learn more at www.HowToDoItFrugally.com. Thank you, #WritersontheMove, for the opportunity to wind down my marketing plan for the release of new edition of Frugal Editor with this article! Gotta make room for a couple of new books in that series coming in 2024!

 

What Authors Need to Know to Avoid Vital Front Matter Booboos

 

To WritersontheMove Blog Subscribers and Visitors:

2023 has been a celebratory year for the release of the third edition of The Frugal Editor, the winningest book in my #HowToDoItFrugally Series of books for writers, and I don’t want to let the year pass without sharing part of what my publisher says is approximately 50% new material in this edition.

He also says, “We really overachieved on this book. There's nothing within a mile of it in terms of scope and depth.” One of the reasons for such praise is the inclusion of information on front matter that is as likely to assure a great first impression for a book as a great cover and one that books on editing or publishing rarely cover. So today’s blog post (see below) is what you need to know regardless of the publishing process you have chosen for your book.

The new Frugal Editor also covers the magical properties of back matter including increased readership and book sales but it’s way too long for a blog post. Find the frugal e-copy of the book at https://www.amazon.com/dp/B0BTXQL27T/!)

An Excerpt from the Third Edition of The Frugal Editor

What Authors Need to Know to Avoid Vital Front Matter Booboos

By Carolyn Howard-Johnson, author of the multi award-winning
 HowToDoItFrugally Series of books for writers

Because I am a book marketer and an English Lit major, I love front matter where I often find unexpected information, but when I am reading for entertainment, I hardly notice it. Readers tend to pay little attention to front matter unless we have a reason to do so but industry gatekeepers are pickier. That includes the professional reviewers both authors and publishers want to impress.

Front matter mistakes or intentional deviation from the norm are not as readily forgiven as those in back matter. The easy way to make sure yours is in the realm of industry standards is to request Gorham Printing’s beautifully organized, free Guidebook: Adventures in Publishing, Explore Book Printing. Though I include a long list of both front and back matter elements later in this chapter, Gorham gives you a basic (safe!) order for frontmatter fundamentals for paper books:

1.     Title Page

2.     Copyright Page (lefthand page)

3.     Dedication

4.     Contents (begins on the righthand page)

5.     List of Figures or Tables. In this book, “The Frugal Editor’s Extras” list in the front matter is a cousin to these lists in an effort to make finding information easier for readers much like table or figure lists do. Use it as an example of a way to deviate with your own idea for “extras”in your book.

6.     Foreword 

7.     Preface

8.     Acknowledgements

9.     Introduction

Note: Gorham’s list doesn’t mention a prologue. I like them when they come just before the first chapter in books of fiction, meaning nothing—absolutely nothing but a chapter title—should intervene!

Gorham’s book is a great tutorial that includes their printing costs for books from hardcover to spiral books (often used for the likes of cookbooks). You’ll find a couple more front matter considerations below.

No matter how you plan to publish, you may think of a good reason to deviate from what appears to be acceptable among publishers. If your research inspires an idea for front or back matter that might benefit readers or help to sell more books, you might negotiate with a traditional publisher to accommodate your idea rather than stick to their company-wide style guidelines. I remember a fine publisher had included a short paragraph highlighting their use of a font style that was especially appropriate for the topic of that specific book on one of its front matter pages. 

If you are self-publishing, know what rules you are breaking. Ask yourself if doing so would be welcomed by your readers and if it might attract the ire of a publishing industry professional. Ask yourself if the pluses outweigh the negatives or if you would feel comfortable saving your creative idea for a time when you are so experienced and established that your idea is likely to be accepted and emulated regardless of how brazen it is.

Of course, you can always choose a few books from your library or browse newly released books from publishers you admire at your favorite bookstore, too. Be sure to look at some of the best known books in the same genre as yours. This little exercise might convince you that your title can accommodate a little daring-do!

Here are some other less frequently used front matter components I promised you including the use of two title pages. What, you never noticed a second title page? They can be handy for keeping a nice, open layout with all the sections that should be on the left page where they belong. They are called the title page and the half-title page. Old-timers call title pages other than the first bastard title pages. In those pre politically-correct days, they were abbreviated versions of the title page that could be torn out before the book was bound. One defense for the keeping the practice is that authors can sign and personalize one page and the book still has one left untouched. Another is that an additional title page can separate the book’s text from long and complex frontmatter. The setup of a book’s frontmatter might be part of your publisher’s style guidelines and be nonnegotiable. If the frontmatter is quite long, there may even be a third title page just before the body of the book begins.

Note: An excellent example of a book that departs from frontmatter standards in ways that benefit both book and reader is Behind the Bears Ears: Exploring the Cultural and Natural Histories of a Sacred Landscape by R. E. Burillo (Torrey House Press, 2020). It includes a map of Bears Ears National Monument (US), an anthropologic timeline, and probably breaks some norms for the length of its introduction. This 407-page book also uses back matter effectively.

 

10.  Warning: Don’t neglect your acknowledgements page. There are ways it can be used effectively for both pre-promotion and general marketing. It is spelled Acknowledgements. With a d, please. Even very good editors can overlook a misspelling of this word, at least in part because they don’t bother to peruse front and back matter. “Foreword” is often misspelled, too. Don’t leave the e out! Your spellchecker may not catch it!

MORE ABOUT THE AUTHOR:

Carolyn Howard-Johnson started what she considers her “real writing” career when most are thinking of retiring. She brings her experience as publicist, journalist, marketer, editor, retailer, and the author of those books published almost every way possible including traditionally, to the advice she gives in her HowToDoItFrugally Series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. She blogs at https://thenewbookreview.blogspot.com and https://sharingwithwriters.blogspot.com.