How to Repurpose Your Radio Interviews

By Terry Whalin (@terrywhalin)

As an author, you want to hire a publicist who has connections to radio and podcast hosts and can book you on those programs.  As an editor, I’ve encouraged some of my authors to book radio interviews. After the interviews, one author told me he didn’t believe they helped sell books. Then I asked some follow-up questions. Did you get the recording from the interview? Are you storing that interview on your website, so it does not disappear? This author was not taking any of those important follow-up actions. In this article, I want to help you increase the effectiveness and longevity of your interviews.

As an author, your publicist will schedule you on various radio programs. These radio programs are wonderful opportunities to talk about your book. The talk show host normally receives a series of interview questions ahead of time. These radio hosts interview different authors day after day on their program. You can’t assume the host has read your book—and you are better off assuming they have not read your book. Instead, they will use the interview questions to speak with you about your book. 

For example, I’ve done more than 50 radio interviews about Billy Graham and my biography. I’m asked the same questions over and over. Yet each time, I answer them with enthusiasm as though I’m hearing the question for the first time. Depending on the radio program, often these shows only cover a certain area of the United States. How do you get more mileage from these interviews?

First, ask for a recording of the interview. Sometimes the radio station will put it on their site after the interview. Other times if you ask, they will email the audio file to you. You have to ask for it or search for it and preserve this audio file.

With this audio file in your possession, the next step is to listen to it. Is it a solid recording? Do you need to cut out local commercials or anything to make it universal and just your interview? I use an audio program called SoundForge for this editing process. Just like Microsoft Word edits words, you can use SoundForge to edit audio files.

I create or check to make sure I have a solid recording of my interview. Next I upload the audio file to my own hosting site. If I just link to the interview from someone else’s site, they are in control and I’ve had these links disappear. When I put it on my own site, I know the interview is always going to be available online and never disappear. You have to make sure you preserve the interview on a site that you control.

The final step is to incorporate this interview into your on-going social media efforts (X/Twitter, Facebook and LinkedIn). Here’s an example from one of my radio interviews about my Billy Graham book: http://terrylinks.com/KPOFGrahamInt The interview was recorded months ago, yet because it was a morning radio show, it sounds like it happened yesterday. The listener doesn’t need to know the real date.

Because I reuse these interviews, people will regularly email me saying they heard my interview and compliment me. I respond with gratitude and never say when it actually happened (not relevant information for that listener). These recordings continue to promote and drive book sales and exposure for my book—long after the interview. Like many of these actions in the marketing area, they do not happen unless the author takes control of the interview (storing it on your website) then continues to promote it.

Promoting your book on the radio or a podcast is important and something every author should actively pursue and continue. In my view, it is equally important what you do with these recordings after the interview. Use these live events for on-going and continued promotion of your book and work. These interviews are essentially timeless and can be used repeatedly if you take action. 

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W. Terry Whalin, a writer and acquisitions editor lives in California. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

Why I "Fish" Every Day (And You Should Too)

By Terry Whalin @terrywhalin

It takes great practiced skill to fish successfully. While some people fish for a hobby, the seasoned fisherman knows he has to fish many times to gain skill and also to catch fish.

To be honest, it has been years since I've been fishing but I “fish” every day. A fisherman puts his line into the water and is positioned to catch a fish. I put quotations around the word “fish” in the headline since I'm using fish for the word networking or connections. You have to be in the market talking and connecting with others every day to make a difference with your writing. Yes you need to craft an excellent book and good storytelling. I always encourage writers to learn that skill but you need something more than good writing. You need the right connection.

Much of publishing (and any business) is a matter of making the right connection with the right person at the right time at the right place. You can't make that connection working alone in your office at your computer or curled up with your legal pad writing your story.

What steps are you taking today to “fish” or network with others? It begins with your goals for your writing. Do you want to sell more books? Do you want a traditional publishing deal or are you going to self-publish? Do you want to build your platform or group of readers? Do you want more people to know who you are and what you ar doing? Then you have to make a conscious effort every day to reach out and touch other people.

Some of us reach out to others through Twitter.  I tweet frequently—like 12 to 15 times each day. To post frequently is one of the dynamics of Twitter. To be effective on it, you have to tweet often. I use Hootsuite to diversity and schedule my tweets. Look for tools to help you with social media.

Also I dig into my network of friends and connections. I pick up the phone and call people leaving little messages or connecting with them for a few minutes. On a regular basis, I speak with several literary agent friends. Why? Because these agents represent numerous authors who they want to get published.  Those agents need to be reminded that I'm constantly looking for great authors to publish through Morgan James. Our publishing program will not be right for every one of their authors. Yet it will be perfect for some of them. I'm looking for the right author—every day.

I have authors who have submitted their manuscripts and I'm scheduling calls with them to see if Morgan James is the right fit for these authors. I spend a great deal of time on the phone and answering my email but it's part of my daily work. Your daily work will be different but are you working every day at expanding your connections? I hope so.

I think about activity in the past which has been productive for me. For example, I've made terrific connections speaking at conferences. I'd like to do more speaking next year. It will not happen if I don't take any action. Instead, I'm making a list of conferences where I'd like to speak and conscious of who runs these conferences. Can I fill a need for this event with a workshop or keynote? There are numerous conferences and events where I can help others—but I have to be proactive to get on their radar.

My newest book, 10 Publishing Myths released in mid-December. I'm continuing to work to find people willing to read and review the book. It means I am looking for ways to promote it. 

It's not just with my new book but with older books. I continue to promote my Billy Graham and Jumpstart Your Publishing Dreams books (as well as other books that I've written or been involved with). Can I book a radio show or podcast or do a guest blog post or some other event to get in front of a new audience? The answer is yes but from my experience it does not happen without my initiative (sometimes but rarely). Most of the time these opportunities come through proactive pitching and follow-up work. Are you building this type of fishing into your daily schedule?

Throughout today I will be emailing and calling people. You have to have a line in the water to catch fish. What steps are you taking? Let me know in the comments below.

Tweetable:

This prolific editor and author will be “fishing” today and believes you should too. Get the details here. (ClickToTweet)
 
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W. Terry Whalin is an acquisitions editor at Morgan James Publishing. His work contact information is on the bottom of the second page (follow this link).  One of his books for writers is Book Proposals That $ell. One of Terry's most popular free ebooks is Straight Talk From the Editor, 18 Keys to a Rejection-Proof Submission. He lives in Colorado and has over 200,000 twitter followers. 

Work Your Simple Plan

By Terry Whalin @terrywhalin

From time to time, I’ve had author envy.  I look at someone’s twitter following with thousands of people or the thousands of subscribers to their blog or newsletter and I wish it could happen to me. Or I read about a bestselling book and wonder why my books haven’t achieved such a level of success. Envy sprouts into my mind and heart and I begin to grow jealous of another author’s success. Then I pull myself up short. I’ve interviewed more than 150 bestselling authors. Repeatedly I’ve learned there are few overnight success stories. Most authors who spring to the top of the bestseller list have been in the trenches for years growing their presence in the marketplace.

Every author has to take action and begin building their presence in the market. I do not believe there is a magic formula, but there are tried and true methods when used consistently will help you.  Recently I was listening to the audio version of Jack Canfield’s bestselling book, The Success Principles, How to Get From Where You Are to Where You Want to Be. The book is full of insight. Success Principle #13 is Take Action. He writes, “Most people are familiar with the phrase, ‘Ready, aim, fire!’ The problem is that too many people spend their whole life aiming and never firing. They are always getting ready, getting it perfect. The quickest way to hit a target is to fire, see where the bullet landed, and then adjust your aim accordingly. If the hit was 2 inches above the target, lower your aim a little. Fire again. See where it is now. Keep firing and readjusting. Soon you are hitting the bull’s-eye.” (Page 103)

Recently I was meeting with an unpublished author who had written about a 400-page Christian fantasy. He gave me a copy of his novel to read and recognized that he is an unknown writer. Like many people they wonder what steps to take to enter the publishing business and change from being unknown to being known. These steps are not a quick fix and will take on-going time and effort. The good news is with the Internet and regular effort it can be done with a minimal financial investment. Here are ten simple steps.

1.  Pick a good domain name—a dot com. How do you want to be known? Pick that for your domain name. What is your area of expertise? If you write Christian fantasy, select something you can brand and promote. 

2. Get a Hostgator account. Most writers can get along for with a small monthly fee. This system is powerful and inexpensive.

3. On your Hostgator account, start a Word Press blog (not a free one but one you set up). The tools are free and because you are hosting it, you don’t have the restrictions of the free Word Press account. Then post several times a week on your topic that you want to brand.

4.  Start a Twitter account with your brand name and post only on that topic—link to articles about it and other things to draw readers. 

5.  Also post to your Facebook about this topic—automatically repeat your tweets.

6.  Join forums on this topic. At first, watch, and then participate with solid content about the topic at hand—and emphasizing your topic. You will become known as a thoughtful expert.

7.  Eventually begin a newsletter with your blog posts—repurpose them into a newsletter and encourage people to subscribe to it.

8.  Repurpose your blog posts to Internet articles and post to the free articles sites (there are many of them). As you repurpose your material in this way, you will become known as an expert in your particular area of the market..

9.  Get a free copy of my 43-page Ebook, Platform Building Ideas for Every Author. Read this book and take action.

10.  Take action over and over—consistently and regularly to build your brand. It will pay off and you will build your presence and become known.

As you work this simple plan, you will be surprised with the results just like the  bestselling author who took 20 years to become an overnight success. A seemingly innocent event set off the unplanned chain of events propelled the author to recognition. You are the best person to promote yourself but you have to take action. Work your simple plan and it can happen. I’ve seen it over and over.

How are you working your simple plan? Let me know in the comments below.

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W. Terry Whalin, a writer and acquisitions editor lives in Colorado. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Check out his free Ebook, Straight Talk From the Editor. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn. 

Tweetable:

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Write A Review and Promote Your Latest Book

By W. Terry Whalin

For years I have supported other writers through reading their books and writing reviews. Writers are readers and I am always reading at least one or two books. As a practice, when I complete a book (or even hearing an audiobook), I write a review of that book on Amazon and Goodreads. In addition, often I will tell others about my review on my various social media connections. If the book is tied to writing (as some of them are), I will also repurpose some of my review on a blog article about the Writing Life.

In this article, I want to show you how to promote your latest book on the bottom of your review. There are several details involved in successfully doing this type of review and promotion. If your review is short (only a sentence or two—as many people write), then this technique will likely not work and you could even be banned from writing reviews on Amazon. Please pay attention to the details of your review.

1. The review has to be of substance or at least 100 words. In your review, you show that you have read the book because of the summary you give about the book—but also I normally include a short sentence or two quotation from the book and I list the specific page for the quotation. It shows the reader that I didn't just flip through the book one night but read it cover to cover.

2. Normally I write my review in a Word file where I can easily count the words and see the length of my review. I craft a headline for my review. Then I cut and paste it into the customer review place on Amazon. Note you do not have to have purchased the book on Amazon to write a review of that book. You do have to have purchased something on Amazon to be able to write reviews. This detail about purchasing something is not normally an issue but it is one of the basic requirements from Amazon to write customer reviews. I've written almost 900 customer reviews on Amazon. Yes that is a lot of reviews and didn't happen overnight but little by little.

3. At the end of my review, I write a separate little paragraph that says, “Terry Whalin is an editor and the author of more than 60 books including his latest Billy Graham, A Biography of America's Greatest Evangelist.” (Notice this link is a live link that takes people directly to the page for my book on Amazon). As a rule, Amazon does not allow you to add working website links on your review. But, they do allow you to add product links within your review. A few times (maybe half a dozen with almost 900 reviews) this technique does not work and my review is rejected. In those few cases, I have my review in a Word file, so I resend it without my little one sentence bio line. Then the review is still posted on Amazon and still helps the other writer.

As an author I know how hard it is to get people to write reviews. Serving and helping other writers is one of the reasons I have consistently reviewed books.  I've written so many reviews and my email is easy to find, that several times a day I get requests from authors to review their books. I do not review ebook only books. I look at the book and normally I answer their email but I politely decline the offer to review their book. In my decline, I also send them to my free teleseminar about reviewing books to give them this resource. If they take me up on my offer, they join my email list in this process.

4. After I write my review on Amazon and Goodreads, I normally tout my review on social media. If that author has a twitter account, I include their twitter account in my social media post. Some of these authors re high profile people who thank me via social media for my review. Before my review I had no connection to these authors and it has been fun to see their gratitude and responses on social media.  If I originally got the book directly from the author or from a publisher or publicist, I make sure I email this person with the links and results of my review. This final step of follow-up is important because it shows your professionalism and puts you on their radar for future books. As I've written in other places,this follow-up step is necessary. 

I've included the details about this process because I have not seen other authors using this process to promote their latest release. It does take work to read a book then craft a thoughtful review but it is worth it in my view. 

Are you using such a process? If so, let me know in the comments below.  

Tweetable:

For a book review, learn the details of how to promote your latest book. (ClickToTweet)

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W. Terry Whalin is an acquisitions editor at Morgan James Publishing. He has written more than 60 books and his magazine work has appeared in more than 50 publications. Terry lives in Colorado. Follow him on Twitter where he has over 220,000 followers

Other references in this article:
- http://terrywhalin.blogspot.com/2016/01/you-need-honest-book-reviews.html
- http://yourbookreviewed.com/
- https://www.amazon.com/gp/profile/amzn1.account.AHS7F2FRAKMXP4PPRNJQWCP7OAUQ

Six Writer Actions For the Holidays

By W. Terry Whalin

Each year I can see the shift in publishing communication. This shift arrives right about Thanksgiving and carries through New Year's Day. Emails and submissions do not get answered and it is like your communication with editors and agents comes to a screeching halt. Why does this happen and what can you as a writer do about it? For a few minutes, I want to help you with this topic.

Admittedly a lot of publishing is slow to communicate. From my experience, it often takes weeks to hear from an editor or agent. This process is even slower during the holidays. Instead of processing submissions, these publishing professionals are focused on holiday shopping, spending time with family and other events. 

As an acquisitions editor at Morgan James Publishing, I'm still processing manuscripts with authors and contracts.  While our publication board meets weekly (instead of the typical once a month) in a long-standing tradition, Morgan James will be closed from the end of business today (December 22^nd)  until January 2^nd .

With this silence from the publishing community, how can you be productive with your writing? It is possible for you to be active during this silent period of publishing. About two weeks ago I had the opportunity to drive to Denver and do an in-studio radio interview about my book, Billy Graham, A Biography of America's Greatest Evangelist. 

Most of these types of interviews are 20 to 30 minutes and I “thought” that was what I was doing. As I settled into my place in the studio, they thanked me for co-hosting the program (which I learned was two hours). I loved the opportunity to talk for two hours about Billy Graham—even if unexpected. You can catch seven minutes of that time on this little video. Use this link to download it and watch.

Here’s six different ways to make the most of your writing during the holidays:

1. Rework or update your website.  It has been some time since I reworked my own website and I'm going to use this time to update some of my websites.


2. Work on building your platform and presence in the marketplace. Use my Ebook, Platform Building Ideas for Every Writer on this topic or something else for some idea starters. Can you take some actions to increase your twitter followers or add to the number of people who are reading your newsletter?

3. Write a free ebook for a list generator. Can you take a series of blog posts or articles and turn them into a free ebook that you offer to your mailing list? Use this time to create such an ebook.

4. Create your own event in January. Your new ebook (#3) could be the ethical bribe that you use with this new event. Now is the time to be planning the details of such an event. 

5. Read a book on marketing such as 5–Minute Book Marketing for Authors or Online Marketing for Busy Authors. Follow the links of those books because I wrote in detail about each of these books. When you read the book, apply some of the lessons to your books and writing.

6. Begin a new income stream. Writing has multiple paths and income possibilities. During this quiet time, select a path that you are not currently using such as affiliate marketing, then begin to develop a new income stream. I have a list of writing possibilities in the free sample of Jumpstart Your Publishing Dreams. Follow this link to get this free resource.

You may not want to tackle all six of these ideas but hopefully several of them help you. Notice each of them are something you can do without a connection to an editor or agent.
As a seventh way,I encourage you to polish or create a book proposal. Even if you are going to self publish, you will still need a proposal. The proposal is the blueprint for your book—especially if you are writing nonfiction. If you are writing fiction, you will still need this information for the platform and marketing section. A free resource to learn more insights about proposal creation is at: AskAboutProposals.com.

I understand this time of year has many things pulling for your attention. It is a matter of commitment and focus to get these actions for your writing in motion. You can move forward with your writing even during the holidays.

How do you keep your writing life going during the holidays? Or do you put it on hold for these weeks?  Tell me in the comments.

Tweetable:

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W. Terry Whalin has written more than 60 books for traditional publishers and his magazine work has appeared in more than 50 publications. He is an acquisitions editor at Morgan James Publishing and always looking for great books to publish. Terry is a book proposal expert and the author of Book Proposals That $ell, 21 Secrets To Speed Your Sucess. He has over 200,000 followers on Twitter.
 

Publishing Requires Advanced Planning

by W. Terry Whalin

I started my writing career in the newspaper world. The deadlines were steep but it was an exciting experience as a writer. We’d have editorial meetings in the morning, get our story assignments, have an 11 am deadline to write and  turn in our story. Then we would read it in the afternoon newspaper.

Magazines are a little slower with working two to six months ahead on the various issues. As a writer you should understand that December issues are generally put together in July. You have to plan ahead for such issues—and the writer has to know about it to pitch appropriate seasonal stories.

Books are the slowest. Sometimes a book will take 18 to 24 months after it is contracted to get published. As a writer such information will feed into the planning of your publishing.

For Writers on the Move, I write once a month. I want to give you an opportunity to help me celebrate an amazing milestone. Billy Graham will turn 99 on November 7^th. For the last six decades, Mr Graham has been on the list of the most admired men in America. He has mostly disappeared from the public eye except for rare occasions. I’m encouraging you to wish Mr. Graham a Happy Birthday and I want to give you some tools and ideas for those wishes. I’ve prepared a series of social media posts and some images that you can use at:

http://BillyGrahamBio.com/HappyBirthday.html

Beyond this advanced planning to celebrate Mr. Graham’s birthday. I’ve been working on the audiobook version of my book. You can hear the retail sample of the book here and even use this link to encourage your local library to order the book.

If you hear this sample, you will know that it is not my voice but Andrew L Barnes, an experienced audiobook specialist. As I wrote about recently here, audiobooks continue to explode in the book world and I’m happy to announce my book’s availability in audio.

How is advanced planning affecting your writing? Let me know in the comment section below.

Tweetable:

How do you plan in advance for your writing? Celebrate an amazing milestone here.  (ClickToTweet)

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W. Terry Whalin is an acquisitions editor at Morgan James Publishing. He has written for more than 50 magazines and published more than 60 books for traditional publishers including his latest Billy Graham, A Biography of America's Greatest Evangelist. Terry is active on Twitter and lives in Colorado. 

How Do You Face the Daily Challenge for Writers?

By W. Terry Whalin

As I grow older, I begin to understand why the Bible calls that our days are fleeting. Each of us have the same 24 hours in each day. The key detail is how we use this time.  As I think about the challenges of each day, I understand several facts:

1. Everyone has interruptions. Recently I spent several hours at the Apple Store because my wife's iPhone 5C was having screen problems.  At the store, we upgraded her phone to an iPhone 7 Plus and it took several hours that I was not planning on spending. These types of unexpected situations are part of our life. Yet do you wisely use the time which you do have available to you?

2. Not everything gets done. Yes on the surface I may look like I get a lot done. I do tweet almost 14 times a day with great content. Also I have over 100 new followers a day on Twitter. Yet the bulk of my day is spent as an acquisitions editor at Morgan James Publishing, talking with authors, emailing authors and others about their books.  Despite the things I accomplish in a day, I know and understand that not every email is answered. Not every phone call gets made or returned.  As an editor, I work hard at customer service, answering key concerns and returning calls—but there is still more to do. I have magazine articles to write and books to finish and websites to update. If I paused to make a list, it would be endless and to be honest I'm assuming that you have a lengthy list of things to do as well which and while you chip away at it, everything does not get done.We have to live with this fact.

3. Use the right tools to have the best results. Through

trial and error, I've learned to use different tools on my phone, different computer programs and other ways to cut down on time and get things done. For example, when I travel, I continue to write on my AlphaSmart 3000 which I purchased years ago on Ebay for about $30. The AlphaSmart is not connected to the Internet, runs on batteries and holds large volumes of information with a full size keyboard. This tool is not right for every writer but it is one that I've used repeatedly to get my writing done. Are you experimenting with different tools and programs to see if they help you get more done in a shorter amount of time?

4. Balance is important. Every one of us need to have a certain level of balance in our daily lives. Have you listed your key goals and priorities? Just the act of writing these goals can be a great first step. Then have you broken those goals into small steps that you can accomplish? 

As I think about the big picture of my own life, I have a number of things which are a key part of my day. I need Time for Faith (reading the Bible and prayer each day). I need Time for Family (the connection to my wife and children—even if they are grown children). I need Time for Work. I also need Time for Health ( and I build exercise into almost every day). I need Time for Relaxation (yes some of you may find it hard to believe but I go to movies, I read for fun and I watch television). Finally I make Time for Friends. Admittedly some of my days are out of balance but it's part of the way I'm wired and working to attempt to have some level of balance in my life and work.

These are my ideas to help you face the daily challenges of life. Are they helpful? I hope so. Do you have other ideas? Tell me in the comments below. 

Tweetable:

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W. Terry Whalin is an acquisitions editor at Morgan James Publishing and has written more than 60 books including his latest Billy Graham, A Biography of America's Greatest Evangelist--which will soon be available in audiobook. A former magazine editor, Terry has written for more than 50 publications and lives in Colorado. Get over a dozen ideas about how to make money with books in this FREE teleseminar.

 

Use this Simple Promotion Idea with Your Reviews

By W. Terry Whalin

Several times a week, someone will email and ask me to read their book and write a review. It is a good strategy to approach well-known reviewers. Normally their request mentions a book that I have read and reviewed, then pitches their book. 

Because I've written almost 700 book reviews on Amazon, I get these requests. To be honest, I look at their books and in most cases I politely decline the offer—for several reasons. Most of them are ebook only books on Kindle and I do not have an Ebook reader. Also when I look at the books, I'm not interested in reading their book so again I decline. Because I've been reading and writing book reviews for many years, I have publicists and publishers often pitching for me to read their books and write about them. I am committed to continuing to read new books and write book reviews about those books. 

I review the book on Amazon but also on Goodreads, where I have 5,000 friends (the limit). Repeatedly I see authors launch their book with no book reviews on Amazon--zero. In fact, during the last week, I've seen two long-time publishing professionals (literary agents) launch new books with no Amazon book reviews. If Amazon is selling 70% of the books (a number that I've seen recently in the publishing press--unsure if true or not), then it is critical for every author to get book reviews. 

One of the best resources for getting reviews for your book is from Tim Grahl but get it and use it: https://booklaunch.com/amazon-reviews/ Scroll down and on the bottom get the free download from him because it has templates for emails and spread sheets and all sorts of valuable tools. It doesn't matter if your book came out last month or last year, you need to be working on these reviews. If someone goes to the page on Amazon and there are no reviews or only one or two reviews, this information affects whether others will buy your book.

Recently I was traveling and met with Charles Billingsley, a well-known Christian recording artist. Charles released a new book from Worthy Publishing on March 7th. Charles he gave me a copy of Words on Worship. The book is a well-designed, attractive hardcover. Inside Charles had gathered four pages of great and well-known endorsements. I know that effort took work and is something every author should do for their new book. For my own curiosity, I looked on Amazon on his launch day and he had no book reviews on Amazon. 

To help Charles, I quickly looked at the book, wrote a review and posted it on Amazon--and also Goodreads. I also tweeted about the book a couple of times to my 200,000+ twitter followers. Writing book reviews is a simple way you can support other authors. Also notice my reviews are substantial and at least 120 words often including a quotation from the book to prove that I've read the book cover to cover. I don't believe the review is as effective if only a sentence or two since those reviews don't contain much information.

Here's my simple yet important idea for you when you write book reviews: include a live link to your own book at the end of the review. Within their customer reviews, Amazon allows you to include a link to another product. Why not use this tool to tell readers about your latest book? Now take a closer look at my review for Words on Worship. Now notice at the end of the review, I write: “W. Terry Whalin is an editor and the author of more than 60 books including his latest Billy Graham, A Biography of America's Greatest Evangelist.”  Because this link is live to my book page on Amazon, a reader interested could go over to the page and purchase my book. To be honest, adding this link does not always work because sometimes (rarely) Amazon doesn't like it and will not post my review. When this happens, I delete my personal line and resubmit it and then my review appears on the site.

As long as I'm writing about book reviews, I have a free teleseminar on this topic. Just follow the link and get the full replay and download the gifts associated with it. Your work to tell people about your book is on-going after it is published. The key from my perspective is to always be looking for new ways and on-going ways to promote your own book--even when helping others with a book review. 

W. Terry Whalin is an acquisitions editor at Morgan James Publishing and the author of more than 60 books including Book Proposals That $ell, 21 Secrets to Speed Your Success (available exclusively through this website with bonuses even though this book has over 130 Five Star Amazon reviews). He blogs about The Writing Life and lives in Colorado and has over 200,000 twitter followers.

Tweetable:
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