1. An opening image that did not work.
2.Opened with rhetorical question(s).
3. The first line is about setting, not about story.
4. The first line’s hook did not work, because it was not tied to the plot or the conflict of the opening scene.
5. The first line’s hook did not work, because it was an image, rather than something that was happening in the scene.
6. Took too long for anything to happen (a critique, incidentally, leveled several times at a submission after only the first paragraph had been read); the story taking time to warm up.
7. Not enough happens on page 1
8. The opening sounded like an ad for the book or a recap of the pitch, rather than getting the reader into the story.
9. The opening contained the phrases, “My name is…” and/or “My age is..."
10. The opening contained the phrase, “This can’t be happening.”
11. The opening contained the phrase or implication, “And then I woke up.”
12. The opening paragraph contained too much jargon
13. The opening contained one or more clichéd phrases.
14. The opening contained one or more clichéd pieces of material. (The most I counted in a single submission was 5.) Specifically singled out: a character’s long red or blonde hair.
15. The opening had a character do something that characters only do in books, not real life. Specifically singled out: a character who shakes her head to clear an image, “He shook his head to clear the cobwebs.”
Have any of you received anything similar or different reasons?
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A native Montanan, Heidi M. Thomas now lives in Northwest Washington. Her first novel, Cowgirl Dreams, is based on her grandmother, and the sequel, Follow the Dream, has recently won the national WILLA Award. Heidi has a degree in journalism, a certificate in fiction writing, and is a member of Northwest Independent Editors Guild. She teaches writing and edits, blogs, and is working on the next books in her “Dare to Dream” series. 
