Showing posts with label Amazon. Show all posts
Showing posts with label Amazon. Show all posts

Six Reasons to Review Books


By Terry Whalin 
@terrywhalin

For many years, several times a week, publishers and authors send new books which arrive in my mailbox. To libraries, I’ve given away so many books that a church in Kentucky was able to gain accreditation for their school and it amounted to thousands of books. The mayor of the town even declared a Terry Whalin Day (a one-day event). I receive many more new books than I could possibly read—especially since I do it in my “free” time and write book reviews. Whether you are a new writer or experienced professional, in this article, I want to give six reasons to write book reviews.

As an editor, I often ask writers what they are reading. If they write fiction, I’m expecting they will tell me about novels they are reading. Years ago, I met an older man who had written a romance novel. He confessed that he did not read romance novels but only wrote them. This answer did not give me the right impression about this author. You don’t write a novel just because it is a large genre. Writers are readers and writing reviews documents your reading habits—and my first reason for writing reviews. 

Writing reviews helps you understand your market and audience. I encourage you to read and write about other books in your area of the market. As a writer, you can either be a competitor or cooperate and support your competition. I believe you are stronger if you support your competition with reviews.

Book reviews sell books and everyday people read reviews to make buying decisions. If your book on Amazon has less than 10 reviews and has been released for a year, that gives one message where if it has over 50 reviews (mostly four and five stars) then that sends a different message to the reader. As authors, we need to continually work at getting more reviews—even if your book has been out for a while.

When you write a five-star review for an author, reach out to that author and tell them about it. Reviews are an important means for you to support other authors and build relationships.

Books change lives and this reason is my fifth one about why to write book reviews. You can influence others to buy a book and read it from your review. I know firsthand books change lives because a key part of how I came to Christ years ago involved reading a book.I read a book called Jesus the Revolutionary and you can follow this link to read the magazine article that I wrote called Two Words That Changed My Life. Books can have powerful impact on our lives.

My final reason: Writing the short form is an important skill for every writer. For example, I do not review electronic books—only print books. If I read or listen to a book, then about 99% of the time, I will write a review on Amazon and Goodreads. Create a personal standard for your book review. Mine are not a single sentence but at least 100 words and often include a quote from the book to show that I’ve read it with a unique image.

Are you reviewing books or going to start reviewing books? Let me know in the comments below.

Tweetable: 

Do you write book reviews? This prolific writer and editor gives six reasons to write reviews. Learn the details here. (ClickToTweet)


W. Terry Whalin, a writer and acquisitions editor lives in California. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on TwitterFacebook and LinkedIn.

Publishing on Amazon: File Size vs Pricing


When publishing e-books on Amazon, file size is an important consideration.

Why?

First of all, Amazon charges delivery fees for any books priced $2.99-$9.99 if you've chosen the 70% royalty rate (and even with delivery costs, you generally want to choose the 70% rate).  They calculate your royalty and then subtract the delivery cost, so a big delivery cost can really eat into your profit margin.

Delivery cost depends on file size.  If you're publishing novels or narrative non-fiction without fancy graphics, it's probably not a big problem.  My books of this type have delivery costs of 3-6 cents.  If you're publishing something with photos, illustrations, charts, etc, then you have more to worry about.  My book, Cruising Alaska on a Budget, could easily have had delivery costs above 70 cents, even without putting in all the photos I wanted.  I got it down to 22 cents through photo editing and somewhat complicated computer gymnastics.  I'll detail my process in another post, but that scaling down left me a lot higher percentage of profit.

Even if you choose the 35% royalty rate (or take the mandatory 35% rate for books $0.99-$2.99), you still have to think about file size.

If you want to price your book at 99 cents, your converted file size must be under 3 MB.  My current book, Hiking Alaska from Cruise Ports, is a relatively short book, and it's only 99 cents for its launch.  The file I'd prepared, however, full of pictures of the beautiful trails and stunning views, was bigger than 3 MB.  Despite my publishing experience with KDP, I'd never run into this problem before, and it took me some Googling to figure out why I couldn't price it at 99 cents, so I thought I'd share it with you all.

For more detail, you can read my post on Have Book, Will Travel.

Keep an eye out for my personal file-scaling-down method next time.


Melinda Brasher's fiction appears most recently in Leading Edge (Volume 73) and Deep Magic (Spring 2019).  Her newest non-fiction book, Hiking Alaska from Cruise Ports is available for pre-order on Amazon.    

She loves hiking and taking photographs of nature's small miracles.  

Visit her online at http://www.melindabrasher.com






Write A Review and Promote Your Latest Book


By W. Terry Whalin

For years I have supported other writers through reading their books and writing reviews. Writers are readers and I am always reading at least one or two books. As a practice, when I complete a book (or even hearing an audiobook), I write a review of that book on Amazon and Goodreads. In addition, often I will tell others about my review on my various social media connections. If the book is tied to writing (as some of them are), I will also repurpose some of my review on a blog article about the Writing Life.

In this article, I want to show you how to promote your latest book on the bottom of your review. There are several details involved in successfully doing this type of review and promotion. If your review is short (only a sentence or two—as many people write), then this technique will likely not work and you could even be banned from writing reviews on Amazon. Please pay attention to the details of your review.

1. The review has to be of substance or at least 100 words. In your review, you show that you have read the book because of the summary you give about the book—but also I normally include a short sentence or two quotation from the book and I list the specific page for the quotation. It shows the reader that I didn't just flip through the book one night but read it cover to cover.

2. Normally I write my review in a Word file where I can easily count the words and see the length of my review. I craft a headline for my review. Then I cut and paste it into the customer review place on Amazon. Note you do not have to have purchased the book on Amazon to write a review of that book. You do have to have purchased something on Amazon to be able to write reviews. This detail about purchasing something is not normally an issue but it is one of the basic requirements from Amazon to write customer reviews. I've written almost 900 customer reviews on Amazon. Yes that is a lot of reviews and didn't happen overnight but little by little.

3. At the end of my review, I write a separate little paragraph that says, “Terry Whalin is an editor and the author of more than 60 books including his latest Billy Graham, A Biography of America's Greatest Evangelist.” (Notice this link is a live link that takes people directly to the page for my book on Amazon). As a rule, Amazon does not allow you to add working website links on your review. But, they do allow you to add product links within your review. A few times (maybe half a dozen with almost 900 reviews) this technique does not work and my review is rejected. In those few cases, I have my review in a Word file, so I resend it without my little one sentence bio line. Then the review is still posted on Amazon and still helps the other writer.

As an author I know how hard it is to get people to write reviews. Serving and helping other writers is one of the reasons I have consistently reviewed books.  I've written so many reviews and my email is easy to find, that several times a day I get requests from authors to review their books. I do not review ebook only books. I look at the book and normally I answer their email but I politely decline the offer to review their book. In my decline, I also send them to my free teleseminar about reviewing books to give them this resource. If they take me up on my offer, they join my email list in this process.

4. After I write my review on Amazon and Goodreads, I normally tout my review on social media. If that author has a twitter account, I include their twitter account in my social media post. Some of these authors re high profile people who thank me via social media for my review. Before my review I had no connection to these authors and it has been fun to see their gratitude and responses on social media.  If I originally got the book directly from the author or from a publisher or publicist, I make sure I email this person with the links and results of my review. This final step of follow-up is important because it shows your professionalism and puts you on their radar for future books. As I've written in other places,this follow-up step is necessary. 

I've included the details about this process because I have not seen other authors using this process to promote their latest release. It does take work to read a book then craft a thoughtful review but it is worth it in my view. 

Are you using such a process? If so, let me know in the comments below.  

Tweetable:

For a book review, learn the details of how to promote your latest book. (ClickToTweet)

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W. Terry Whalin is an acquisitions editor at Morgan James Publishing. He has written more than 60 books and his magazine work has appeared in more than 50 publications. Terry lives in Colorado. Follow him on Twitter where he has over 220,000 followers

Other references in this article:
- http://terrywhalin.blogspot.com/2016/01/you-need-honest-book-reviews.html
- http://yourbookreviewed.com/
- https://www.amazon.com/gp/profile/amzn1.account.AHS7F2FRAKMXP4PPRNJQWCP7OAUQ



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Amazon KDP Allows Author Copies


A while back, I was excited to learn that Amazon KDP (their e-book publishing program for independent authors) was streamlining the process so you could publish paperbacks through the same platform you publish e-books. Previously, you had to use CreateSpace, their paperback publishing program. Two processes. Two websites you have to check up on. Two separate payment systems. Two of everything. So combining it would be awesome.

Then I did some investigating and found several reasons not to be so excited. One of the main ones was that through KDP you couldn't order author copies at cost, like you can through CreateSpace. Author copies are pretty important for selling at appearances and local bookstores, for giving away as prizes, for putting your writing in the hands of people who don't like e-books or online shopping, for getting more honest reviews, etc. Yet KDP didn't do it.

Well, they've changed their mind. As of now, it's just available for "selected publishers," but they promise that within weeks, both proof copies and author copies will be available for everyone at cost (plus tax and shipping). Hoorah! It remains to be seen if they will be priced similar to their CreateSpace counterparts and if this new feature will make publishing everything through KDP the way to go, but it's something to consider.

For more information, go here:

https://kdp.amazon.com/en_US/help/topic/G202131440 (proof copies)


Melinda Brasher's fiction appears in Nous Electric SpecIntergalactic Medicine Show, and other magazines  For an e-book collection of some of her favorite published pieces, check out Leaving Home.  

Her newest book, Cruising Alaska on a Budget; a Cruise and Port Guide helps budget travelers plan a trip to majestic Alaska.  Visit her online at http://www.melindabrasher.com

Amazon Giveaways


I've been eyeing Amazon Giveaways for a while, now that they work for e-books as well as physical items. Giveaways help create buzz, cultivate potential future readers, and possibly earn those much-needed reviews.

So yesterday I decided to try it.

You can run a giveaway on any item you like, even if it's not yours, but I did it for my new e-book. Another idea is to give away prizes that are somehow related to your book. Then you can change the settings to make it less public and send the link only to your readers as a sort of loyalty reward. Various other possibilities make this a versatile tool.

This is how a giveaway goes:

-Go to your book (or whatever item you want to give away) and click on “Set up a Giveaway” near the bottom.

-Buy as many copies as you want to give away (so doing this on a sale day might be a good idea, depending on your pricing). You can choose from 1-50 copies, which means it's economical to play around and do small test giveaways. Pay as normal through Amazon. If you're giving away your own book, you will recoup some of this money as royalties when the sale goes through.

-Set various parameters, like if you want a random drawing at the end or if you want, for example, every 100th entrant to win.

-Decide what people must do in order to enter. Possibilities include following you on Amazon or Twitter, tweeting a message, watching a video, or answering a poll. You can also do it without requiring anything from the entrants, but I think getting followers or having people tweet about your book would be helpful marketing tools. It's a bit unclear how useful Amazon followers are. You can't see how many you have or contact them directly, but Amazon supposedly sends them e-mails when you publish new books or have other big events. Amazon may also ask you to write messages which they send on to your followers. If anyone has experience with this, it would be interesting to see in the comments below.

-Create a title for your giveaway.

-Write a short welcome message, a message to people once they've entered, and a message to the winner/winners (maximum 250 characters each). Look at some other giveaways to see examples of their welcome messages (usually a snappy contest or product description) and decide what will work best for you.

-Upload a photo of you (or your logo, etc). Don't upload your book cover here, as they'll automatically show the book cover below and you don't want to duplicate. Something went wrong with my picture, as it didn't appear when the giveaway went live. Unfortunately there's no preview.

-Submit it. Mine went live within a few minutes, though it can take several hours.

-Post your link on your social media, blogs, etc. For legal reasons, be sure to include wording like “enter for a chance to win,” not “enter to win.”

For more information, see Amazon's FAQs.

My Experience So Far:

In the first 4 hours that my giveaway was live, without me doing any advertising at all, 129 people entered the contest, and they all had to follow me on Amazon to do so. Then the rate slowed so that in 24 hours the number was about 180. 

 Obviously I wish one of the requirements were to subscribe to my mailing list, but it still seems a positive thing. Now I'm going to do a bit of promotion and see what happens.

If you're interested in Alaska, or just want to see how it works, check out my giveaway: https://giveaway.amazon.com/p/76034327196b88cf

Your Experience?  

If any of you out there have done Amazon Giveaways, we'd all love you to share your wisdom in the comments below.




Being an Arizona girl, Melinda Brasher loves glaciers, streams, whales, bald eagles, and real trees with green leaves.  That's why she's in love with Alaska.  If you want to see a bit of Alaska for yourself, check out her latest book, Cruising Alaska on a Budget; A Cruise and Port Guide.  Read it for free with Kindle Unlimited.


Use this Simple Promotion Idea with Your Reviews


By W. Terry Whalin

Several times a week, someone will email and ask me to read their book and write a review. It is a good strategy to approach well-known reviewers. Normally their request mentions a book that I have read and reviewed, then pitches their book. 

Because I've written almost 700 book reviews on Amazon, I get these requests. To be honest, I look at their books and in most cases I politely decline the offer—for several reasons. Most of them are ebook only books on Kindle and I do not have an Ebook reader. Also when I look at the books, I'm not interested in reading their book so again I decline. Because I've been reading and writing book reviews for many years, I have publicists and publishers often pitching for me to read their books and write about them. I am committed to continuing to read new books and write book reviews about those books. 

I review the book on Amazon but also on Goodreads, where I have 5,000 friends (the limit). Repeatedly I see authors launch their book with no book reviews on Amazon--zero. In fact, during the last week, I've seen two long-time publishing professionals (literary agents) launch new books with no Amazon book reviews. If Amazon is selling 70% of the books (a number that I've seen recently in the publishing press--unsure if true or not), then it is critical for every author to get book reviews. 

One of the best resources for getting reviews for your book is from Tim Grahl but get it and use it: https://booklaunch.com/amazon-reviews/ Scroll down and on the bottom get the free download from him because it has templates for emails and spread sheets and all sorts of valuable tools. It doesn't matter if your book came out last month or last year, you need to be working on these reviews. If someone goes to the page on Amazon and there are no reviews or only one or two reviews, this information affects whether others will buy your book.



Recently I was traveling and met with Charles Billingsleya well-known Christian recording artist. Charles released a new book from Worthy Publishing on March 7th. Charles he gave me a copy of Words on Worship. The book is a well-designed, attractive hardcover. Inside Charles had gathered four pages of great and well-known endorsements. I know that effort took work and is something every author should do for their new book. For my own curiosity, I looked on Amazon on his launch day and he had no book reviews on Amazon. 

To help Charles, I quickly looked at the book, wrote a review and posted it on Amazon--and also Goodreads. I also tweeted about the book a couple of times to my 200,000+ twitter followers. Writing book reviews is a simple way you can support other authors. Also notice my reviews are substantial and at least 120 words often including a quotation from the book to prove that I've read the book cover to cover. I don't believe the review is as effective if only a sentence or two since those reviews don't contain much information.

Here's my simple yet important idea for you when you write book reviews: include a live link to your own book at the end of the review. Within their customer reviews, Amazon allows you to include a link to another product. Why not use this tool to tell readers about your latest book? Now take a closer look at my review for Words on Worship. Now notice at the end of the review, I write: “W. Terry Whalin is an editor and the author of more than 60 books including his latest Billy Graham, A Biography of America's Greatest Evangelist.”  Because this link is live to my book page on Amazon, a reader interested could go over to the page and purchase my book. To be honest, adding this link does not always work because sometimes (rarely) Amazon doesn't like it and will not post my review. When this happens, I delete my personal line and resubmit it and then my review appears on the site.

As long as I'm writing about book reviews, I have a free teleseminar on this topic. Just follow the link and get the full replay and download the gifts associated with it. Your work to tell people about your book is on-going after it is published. The key from my perspective is to always be looking for new ways and on-going ways to promote your own book--even when helping others with a book review. 

W. Terry Whalin is an acquisitions editor at Morgan James Publishing and the author of more than 60 books including Book Proposals That $ell, 21 Secrets to Speed Your Success (available exclusively through this website with bonuses even though this book has over 130 Five Star Amazon reviews). He blogs about The Writing Life and lives in Colorado and has over 200,000 twitter followers.

Tweetable:
Use this simple promotion idea when you write a book review. (ClickToTweet) 

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Strategies to get Book Reviews

Guess what book it is,
and write your answer in the comments below.

This is what we all want: 20,000 reviews on Amazon, mostly good. But even the author pictured here had to start somewhere.

Getting reviews for your book takes time, effort, and lots of patience, but it'll help your visibility and sales.

People hold varying opinions about the ethics of reviews. Paying for GOOD reviews is always unethical, while some argue that it's okay to pay for HONEST reviews, especially through big impersonal organizations like Kirkus. Whatever your opinion, here are some strategies for getting reviews without any money changing hands.


Strategies to Get Reviews

-If you belong to a critique group, many of your fellow critiquers will be happy to review, as will some of your other author friends. To avoid potential awkwardness, make it an invitation instead of a request, and don't pressure or feel offended if they don't. Some people don't like mixing friendship and reviews.

-In your e-book, be sure to add a call to action in the end matter, something like, "If you enjoyed this book, please leave a review on Amazon or your favorite book site, even if it's just a sentence or two telling what you liked. Thank you." A lot of readers don't realize how important this is, and might not think of reviewing, even if they loved your book.

-Nicely ask for reviews from the fans on your e-mail list.

-Reach out to bloggers who do reviews of books similar to yours. You can find lists of book blogs online, like on The Indie View (for Indie Books). You can also search for reviews of books in your genre. Bloggers often post their review policies and instructions about how to contact them. Most are pretty selective, but if your work looks right for their tastes, pitch them.

-Blogtour.org is a free site where you can meet up with bloggers willing to do guest posts, excerpts, blurbs, interviews, etc for blog tours. Some also do reviews.

-Participate actively in Goodreads groups. Many have sections where you can offer free books in exchange for reviews or participate in review circles and  read-to-review groups. Be sure to advertise in the appropriate section, and only after you've contributed to the group by commenting on other posts.

-If you have a paperback version, do a Goodreads giveaway. People enter to win a copy and then you mail it to them. Winners of these competitions tend to review more often than random readers, especially if you mention that reviews are appreciated. Giveaways also get your book added to members' "to read" lists, which may eventually lead to sales and reviews. In your description for the giveaway, put eye-catchers first, like short quotes from reviewers or "FREE AUTOGRAPHED COPY."

-You can also run giveaways of e-books at places like LibraryThing.

-The most effective way to get good reviews, according to Jim Kukral of AuthorMarketing, is to find people on Amazon who have positively reviewed books similar to yours. Check their profile pages. If they've listed their e-mail address, you can contact them. Send a nice personalized e-mail telling them that you saw their review on such and such book, and that you've written a similar book. Ask if you could provide them a free copy in the hopes that they'd consider reading and reviewing it too. Be sure to emphasize that if they take it, they can choose not to review it, and if they review it, they're under no obligation to give a positive review. Thank them. This takes a lot of work, since you have to find reviewers that are still active and have listed their contact information, but you're more likely to reach people who will like your work and possibly become long-term fans.

-Work on getting your book out there, using the promotional strategies on this blog and any others you've learned or imagined. The more readers you have, the more reviews you'll get.

So…

When is the best time to start looking for reviews? Before your book launches. Can you still work at it long after the book is published? Of course.

Keep plugging away. All these strategies take time, and only a fraction of the people you contact will actually end up posting a review, but every review helps—even the not-so-positive ones. And as always, keep writing!





Melinda Brasher's short story, "Stalked," about an ill-fated space colony and a camping trip that doesn't go as expected, appears in March's edition of On the Premises. Read it free by clicking above. When she's not writing, she loves traveling and plotting ways to escape the Phoenix summer. Visit her online at http://www.melindabrasher.com/



Increasing Visibility on Amazon


I attended the IndiRecon, a free online conference for writers.

One of the things that struck me most was this point, by David Gaughran. New authors tend to spend a lot of time promoting on social media, blogging, etc.

 But think about this. “If someone is on Facebook, they're probably chewing the fat with friends or looking at cat pictures.

On Google, they're searching for something—their wallet is only half out. On Amazon, they are ready to buy.” It makes sense, then, to focus more on Amazon until you get well known enough that social media and blogging will help you connect with the readers you already have, and through them expand to new readers.

So here's the advice I compiled from several presenters who held similar opinions, all about how to increase your discoverability on Amazon.

Make Your Title and Cover Work for YOU

-Do NOT confuse anyone with your title or cover. This includes, but is not limited to: unpronounceable words, cutesy non-fiction titles that don't explain what the book's about, titles completely at odds with the genre listed, titles too small to read on the thumbnail, books where the reader isn't sure which is the title and which is the author.

-Remember that shorter titles tend to sell better.

-Make sure the title and cover convey at very least the genre and tone of your book. Better that they convey some of the story too.

Choose Categories Strategically

-Get as specific as you can. In the Kindle store, “Fiction—General” may have a million books in it, and the chances of a browsing customer just happening upon your book are extremely slim. “Genre Fiction-Sea Adventures” has less than a thousand titles, and will bring you and potential fans together better. Provided, of course, that your story really is a sea story.

-Find smaller categories. They make it easier to get into top-100 lists.

-Decide on your ideal categories by looking up popular books similar to yours. You can also browse categories by clicking on the“shop by department” drop down menu and then drilling down (you'll often have to scroll to the bottom to find the department subcategories).

-If the category you want is not available to you through KDP, select non-classifiable as one of your categories and then e-mail Amazon, giving them the exact path you want to be in. Example: Kindle Store>Kindle eBooks>Teen&Young Adult>Historical Fiction>Ancient Civilizations.

Test Keywords

-Brainstorm keywords and phrases for your book, then run them through a keyword analyzer to see which ones have the most searches. One program is the Keyword planner on Adwords. To get ideas for more words, you can also type your keywords into Amazon or Google and see what it autosuggests.

-Remember that Amazon allows you 7 keyword phrases, so “Young Adult Paranormal” is counted as one keyword.

-Test your keywords by putting them in the Amazon search box and see if the right sort of books pop up.

-Use associated words to improve SEO (search engine optimization), so if “young adult dystopian” and “teen science fiction” both apply, and you think people will search by both, use them both. Search engines think this makes your content a more reliable.

-Use your keyword phrases in the title, subtitle, or description. Repeat your classification/sub genre in the keywords, even if Amazon tells you it's unnecessary.

Pretty Up Your Book Description

-Think of your description as sales copy. It's not just your back-of-the-book blurb.

-Use headlines, sub headers, and bullet points to draw the eye. Bullet points in fiction, you ask? If nothing else lends itself to bullet points, use blurbs from reviews.

-Use html to get bold, headlines, etc. A list of approved html: http://www.tckpublishing.com/amazon-kdp-kindle-book-description-html-update/

-Use actionable words.

-Show social proof that it's good (awards won, best-seller status, etc)

-Include a call to action, like “Scroll up and grab a copy today.”

-Repeat your title in your description. You can also include excerpts. Especially for non-fiction books, include the table of contents in the book description. It's a really slick way to get your keywords in without sounding forced.

-Try using keywords in a subtitle, like “An Inspirational Romance.” Just don't make it too cheesy.

Price to Sell

-Price your books competitively.

-Johnny Truant, Sean Platt, and David Wright advocate always having some way for readers to get a complete, stand-alone, satisfying entry into any book or series you've published. This is not the same as the standard e-book sample, which comes with the understanding that the reader will reach the end of the sample—maybe mid sentence—and have to buy the rest. It shouldn't simply be an excerpt on your blog or Facebook, which isn't the same experience as a book. Possibilities for free entries:
'
a) For a series, make the first book free.

b) For a stand-alone novel, publish a free short story or novella set in the same world or with the same characters.

c) For a non-fiction book, publish a free essay on a similar theme or a stand-alone chapter on one specific topic covered in your book.

-Don't fear giving your books away. This may seem counter intuitive if your goal is to make money, but people love free things. They'll be more willing to gamble zero dollars on a new author. Then, if they like it, they may very well buy others. But these people never would have been exposed at all if that first bite weren't free. Think of it as a loss-leader in a grocery store.

-Amazon won't allow you to simply price your e-book free. However, they match other sites. So, if you want it perma-free, make it free somewhere else, like Smashwords, and then have someone report it to Amazon. They'll turn it free.

Get Reviews

-Ethically-obtained reviews legitimize your book and attract customers. For ideas on how to get more, join me next month.

Think like Amazon

Understand that Amazon's mysterious algorithms are all to help customers find things they will buy. Set up your product in a way that helps Amazon link you with the right customers, and your sales will increase.

Resources:

Michael Alvear's The Guerrilla Marketer's Guide to Selling Fiction On Kindle
Optimizing Searched on Your Book [Metadata/SEO] by Lori Culwell
Jim Kukral's Webinar: The Amazon Power of Selling by Jim Kukral from Author Ad Network
David Gaughren's article: Understanding Amazon's Recommendation Engine
Write, Publish, Repeat: How to Turn your Art from a Hobby into a Real Business Live Podcast with Johnny Truant, Sean Platt, and David Wright.
(Sorry, but none of links work so had to be removed!)


Melinda Brasher loves to travel, write, and play difficult card games.  She has short stories and travel writing published in various magazines, and is the author ofFar-Knowing, a YA fantasy novel. Visit her blog for all the latest: http://www.melindabrasher.com


Marketing with Newsletters and Blogs: Your Own and Others



 

Contributed by  Carolyn Howard-Johnson

I don't think using others' newsletters and blogs a panacea for easy promoting. Newsletters and blogs that belong to other people are a great way of promoting but they do lack some of the benefits that you have if you run your own. That would be:

1.   The independence you have with your own.

2.   Using your own as mini way to reward those who do something nice in terms of publicity for you. See the Thank You section in my SharingwithWriters newletter for examples of this.

3.   Networking by offering guest features, guest posts, and other ways to link to people who—if they're savvy marketers—will reciprocate. If not today, then later.

4.   The ability to drive traffic to your Web site, online bookstore page, of anywhere your little heart desires.


Having a newsletter and blog of your own is a lovely way to share what you know. And having one doesn't discourage doing that in others' newsletters and blogs, anyway!

Here's an example of a tip I submitted to Penny Sansevieri's "A Marketing Expert" newsletter.

Reader Tip: Include Action Shots on Your Website

When you're updating your website as suggested by this Book Marketing Expert newsletter, be sure to include at least one action shot of you doing something. Many bloggers and online folks like plain old generic headshots but print media still need a whole lot more than someone holding his or her book or accepting an award. And TV producers need to see some possibilities for action in the still photos or videos you offer. Use my media room as a very basic example (http://howtodoitfrugally.com/media_room.htm) and Penny's as an example of what you're aiming for: http://www.amarketingexpert.com/media.html. And read more on why you need to relate to the media and how to do it in The Frugal Book Promoter at http://budurl.com/FrugalBkPromo.

Tip offered by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of how-to books for writers. 
 

Here's an action shot like the one I suggested (see left). You just have to think of shot that is somehow associated with your book.
 
Having said that, any image is better than none at all. So a picture of you with your book at a book fair works, even though it may not qualify as a real action shot. Grab your book before the shutter snaps and take a picture anyway. But grab a fellow book fair participant to be in your shot with you because he or she may be willing to help you promote. Two marketers/publicists are better than one.
 
For more information on newsletters and blogging use the index of your Frugal Book Promoter (http://budurl.com/FrugalBkPromo) to find help, ideas, and tons more references.

Providing tips for others is a great way to extend your reach. But it's limited. You own blog and newsletter issn't. That's why I can include this additional tip in this blog post without considering word count (or just being a real pest to the newsletter editor!).  Here it is:
 
Re-use your action photo. Repetition is good for sales. That's why you have a book cover. I use this one in the image feature of my marketing books on my Amazon buy pages (see the images I posted on my Buy Page on my Frugal Book Promoter page), on my Web site, and sometimes send it to feature editors after I've been interviewed. Especially if they don't mention sending a photographer to take a picture. It's part of our jobs to make it easy for editors to do their jobs easily and well.
 
If you'd like to be sure you see all my favorite marketing and writing tips subscribe to my SharingwithWriters newsletter at http://howtodoitfrugally.com. The subscribe button is in the right of almost every page. And you'll get a free little e-booklet on wordtrippers when you do it. And, yes. I encourage you to submit your own favorite tips to that newsletter and to include credit lines with links to your book's sales page.   
 
MORE FROM CAROLYN
 
 
 
 

KDP Select: good marketing or gimmick?

I thought about Kindle Direct Publishing "Select" for a long time - was it worth tying up my books to a single selling source? Do I want to give exclusivity to someone?  It was a moot question while the bulk of my work was with a traditional publisher, but when they went belly-up and the rights reverted back to me, I was now faced with the question of whether I would give it a try. If you're a self-publisher, I suspect you are too. So here are the basics:

  • The key element of KDP Select is that your e-book is available exclusively on Amazon for 90 days. You have to remove it from all other stores including iTunes, B&N, Nook, etc.
  • You are given the opportunity to promote your ebook for free for 5 out of the 90 days.
  • Your book is enrolled in the Kindle Owners Lending Library from which Prime members can borrow one book per month and you're paid (at near royalty rates) every time your book is borrowed.
  • KDP Select enrollment allows you to earn 70% on ebooks sold through Amazon’s new Indian store.
Is it worth it?  I'm still not sure. The free days and lending library are both pretty good opportunity to get your books into the hands of potential reviewers (though there's certainly no guarantee you'll get a review from those who've borrowed or downloaded your book) and to create word of mouth. For a relatively new or unknown author, this can be a very positive thing. In the long run though, it might do more harm than good to lock out readers from Apple's i-bookstore, Kobo, Sony and of course the ability to sell off your own website.  My own personal view is that it's a pretty good short term tactic to spread the word of new (or newly set up books) - 90 days isn't that long and once the period is done, and you've created a little buzz, you can then put your book elsewhere and open up opportunities for additional readers.




Of course, like anything, there's no point putting your book into KDP Select if you aren't going to promote it!  So how valuable it will be to you depends on how well you use it - how well you promote the free days and the lending to your followers, and ultimately, how good your book is!  If you entice your readers, they'll come back for more, and that's what it's all about.  I'm giving the free days a go with two of my books this year, and as part of your research, you owe it to yourself :-) to pop over to Amazon and download the copies during my free days.  For Christmas, there's the poetry book Blooming Red, which I co-wrote with Carolyn Howard-Johnson, available (just click on the book cover on the left) on the 14, 15, 16, 17 and 18 of December.  It makes a great thoughtful, fast electronic Christmas gift for someone you care about so spread the word! Then there's Black Cow (just click on the book cover to the right) available between the 20th and 24th of December.  I hope you'll download a free copy of both of these books, and try out KDP Select from the users point of view. I'd love to hear what you think in the comments below, and do please share your own experiences with Kindle Select.

Magdalena Ball runs The Compulsive Reader. She is the author of the poetry books Repulsion Thrust and Quark Soup, the novels Black Cow and Sleep Before Evening, a nonfiction book The Art of Assessment, and, in collaboration with Carolyn Howard-Johnson, Deeper Into the Pond, Blooming Red, Cherished Pulse, She Wore Emerald Then, and Imagining the Future. She also runs a radio show, The Compulsive Reader Talks. Find out more about Magdalena at http://www.magdalenaball.com.

Where is Publishing Headed



With Amazon removing buy buttons from the Big Six publishers, where does the author go to have their manuscript published?

Amazon has also removed numerous reviews because of the hint of purchased reviews, which authors have admitted to so they could rank higher and sell more books.

With thousands of books written per year, and Amazon flexing its muscle, are authors suspected to publish according to whatever terms Amazon dictates, or find company to create the book and let the author sell and market their book themselves?

Traditional publishers currently ask authors about followers and request a marketing plan. Authors have two options:
  1. Hire a publicist to market their book
  2. Learn how to publicize and market their book on their own
As authors, forced into marketing mode, when are they going to find time to write their next book? Will there be fewer books written? Will there be fewer people wanting to write or even have a desire to be creative?

There are new indie publishers springing up almost daily. What do these indie publishers offer the author? Are they willing to help the author publicize, promote, and market books for authors, doubtful at best?

What this boils down to is the fact that authors are out in the cold even more than they were before. 

More than ever, authors had better learn about contracts, publicity, promotion, social media, scheduling book tours, book signings, media kits, designing a marketing plan, where to sell their books, or save for hiring a professional to do it for them.

Hiring professionals for publicity and promotion can be very expensive. Acquiring an agent is difficult and expensive; an agent is not the end all that authors believe it is.

Robert Medak
Freelance Writer/Blogger/Editor/Proofreader/Reviewer/Marketer

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