An ongoing challenge for anyone in business - an author, marketer, consultant, or all of the above - is getting recognized. The more the public knows you, the more likely they will be to read your books, hire you, etc. One of the best ways to get known is through press.
But how do you go about getting press?
I posed this question on my Sunday night #GoalChat Twitter chat. Here's what I - and some of my community - had to say.
Q4. What are the most effective ways of getting publicity?
Press releases. I also use my PRNewswire's Profnet account to find sources for my articles and guests for my podcast #goalchat— Daree Allen Nieves (@DareeAllen) September 9, 2019
A4. I've gotten in the habit of regularly reading - and when appropriate - answering @helpareporter queries. #GoalChat— Debra Eckerling⭐Goal Coach & Project Catalyst (@TheDEBMethod) September 9, 2019
A4. Communication and collaboration. Knowing your media, your organization. #GoalChat— Danny Kambel (@DannyKambel) September 9, 2019
If you actually live in the area you're trying to sell to, look for local newsletters. There's always someone wanting material. Check libraries, waiting rooms, lobbies, etc. #GoalChat— SarahG (@SarahEGlenn) September 9, 2019
A4: Once you've developed a relationship with media and understand what type of story is of value to them it makes it easier to be seen. #goalchat— Jennifer Navarrete (@epodcaster) September 9, 2019
The best mix is old-school AND new media #GoalChat— Debra Eckerling⭐Goal Coach & Project Catalyst (@TheDEBMethod) September 9, 2019
Q5. What advice do you have for getting press?
A5: Develop relationships with your local broadcast organizations - radio, podcasters, and television. If they know you they are more likely to support you or to use your expertise in a broadcast.#GoalChat https://t.co/JWHHsvZxv1— Kathryn Lang (@Kathrynclang) September 9, 2019
A5. - Create a pitch which tells how it's beneficial for the writer.— ⚒Michele C. Heywardđź› (@MicheleCHeyward) September 9, 2019
- Definitely let your network know you're looking for press. - - Finding a good PR professional can help. #GoalChat
A5. Join groups of people doing the same work as you. Learn the avenues they've tried, and which ones helped. If you center your work around specific topics, look into groups that like to talk about those topics. Cooking, travel, sports, etc. #GoalChat— SarahG (@SarahEGlenn) September 9, 2019
Yes that's right. There's a hashtag list search somewhere. I'm foggy at the moment trying to remember the site, but I've used them in the past. You type in a topic and they return a looooong list of hashtags that are popular around that topic. #goalchat— Jennifer Navarrete (@epodcaster) September 9, 2019
— Pamela Barroway (@PamelaBarroway) September 9, 2019
What are your tips for getting press? Please share in the comments.A5.— Debra Eckerling⭐Goal Coach & Project Catalyst (@TheDEBMethod) September 9, 2019
- Develop relationships with journalists/broadcasters – follow on social and reply to requests
- Read and answer @HelpAReporter queries
- See where you can guest post or be interviewed
- Be relevant w your replies/pitches
- Be yourself – & be a good guest …#GoalChat
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For more on Getting Press, read the entire #GoalChat recap on the topic.
Also, check out the newly released 3rd edition of The Frugal Book Promoter by WOTM's Carolyn Howard-Johnson.
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2 comments:
Debra, this is such great information for every writer. I think getting press is probably one of the toughest marketing challenges. Thanks for sharing this!
Thanks, Karen! Marketing is a challenge for nearly any business - it always helps to have new ideas and inspiration.
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