Is Your Self-Published Children’s Book Professionally Done?

 

Contributed by Karen Cioffi, Children's Writer

There are a lot of self-published (SP) children’s books that are as good as, or even better than, traditionally published books.

The authors who produce these books take care and do it right. They do everything they should to ensure their book meets the mark.

But…

There are an awful lot of SP books out there that are way off the mark.

So, what about your book? Is it professionally done? Is it a book that you’re proud to be the author of?

If not, how can you improve your books?

The top five ways to make sure your children’s book is publishable and marketable; in other words, professionally done.

1. Research.

If you’re new or newish to the children’s writing arena, study other children’s books in the genre you want to write.

Go deep into these books. Pay attention to everything from story structure and character development to pacing, grammar, punctuation, character and story arcs, sentence structure, and all other elements.

I just read a manuscript from an author who had it edited before sending it to me. Even the quotation marks for dialogue were wrong - this is basic stuff. 

If the author had taken the time to research and study books, she would have known this.

2. Don’t think you’re good to go right out of the box.

No children’s story is good-to-go right out of the box. It takes revisions to make it shine. 

Pay attention to structure, organization, consistency, focus, clarity, and flow.  

Give it a couple of drafts before deciding you can move on to the next phase. 

3. Have your children’s manuscript professionally edited.

If you want a book that looks and reads professional, you need to get it professionally edited.

Keep in mind the author I mentioned in Number 1 above. 

I’d never seen such a poorly written manuscript, and she had it edited.

Before looking for an editor, learn the basics and get your manuscript into the best shape you can. Taking this step will possibly help reduce the editor’s fee. The more an editor has to do, the more you’ll be charged.

Once you’re at the best you can do stage, research editors. Look for testimonials and samples of the editor’s work.

You can also ask around for recommendations. A good way to do this is to join the Society of Children’s Writers and Illustrators (SCBWI). There are a lot of experienced writers who are happy to help.

Warning: Once you have your story edited by a professional children’s editor, don’t let a self-publishing service re-edit it.

4. You’ll need some additional pages.

Front matter:
-Title page
-Copyright page
-Dedication page (optional)

Back matter (optional):
-Author page
-Glossary (if needed)
-Reading comprehension page (optional)
-More information page/s (optional)

5. Hire a good illustrator.

Picture books rely heavily on the illustrations. They help tell the story.

Chapter books also need illustrations, as readers still need them to help grasp the story. This is why you need a good illustrator, one who knows what he’s doing.

Check out their portfolio. You might ask for a sample, though not all illustrators will provide one.

And it's not a good idea to hire an illustrator based on sketches. I worked with one who had great sketches, but the colored illustrations were boring. 

You also want an illustrator who is creative enough to see what you can’t and one who can create a grabbing cover. 

The cover is the number one contributing factor that motivates a reader to buy your book. It's a good idea to take advantage of it by having it done right. There are better places to try to save money.

This is not the place to try to save money.

At a loss to find an illustrator? You can use SCBWI to find one. I provide my clients with one or two illustrators that I’ve worked with or that my clients have worked with.

Illustration tips:

-Be sure you will own the illustrations once you pay for them.
-Be sure the illustrator will do revisions.
-Check each illustration for page accuracy and consistency throughout.
-Hire an illustrator who does the text inlay.
-Check the text inlay for accuracy. I’ve seen some terrible mistakes in this area.
-It’s important to get the individual illustrations even if the illustrator provides a PDF of the entire book.
-Review the finished work carefully before handing it off to a formatter/designer or a self-publishing service.

Hope this helps you create a professional children’s book that you’ll be proud to be the author of.

This article was originally published at: Is Your Self-Published Book Professionally Done?

ABOUT THE AUTHOR

Karen Cioffi is an award-winning children’s author, working ghostwriter, rewriter, and coach. If you need help with your story, visit Writing for Children with Karen Cioffi. 

You can check out Karen’s books HERE.

Connect with Karen on SOCIAL MEDIA. 

Need help self-publishing your children's picture or chapter book? Check out Writers on the Move Self-Publishing Service. 

 

The Story Behind My “The more you. Know…” Motto

Making Publishing Decisions the Frugal Way

By Carolyn Howard-Johnson, novelist, poet, and
author of the multi award-winning HowToDoItFrugally Series of books for writers

 

The internet spreads a cruel notion among new authors. They are led to believe the well-respected publisher they are “sure” to acquire employs a magical entity who will apply literary voodoo to their manuscript and come up with the perfect book they dream of. The truth is authors might achieve that dream better by publishing their book themselves like Faulkner or Hemingway did or hire someone (or many someones) to achieve that goal. To carry that idea a little further, they might have to do much of what they think they’ll avoid with traditional publishers anyway. The stories we hear about the does, don’ts, and what ifs are often fairy tales borrowed from the centuries before this new millennium.

A more practical way to make publishing choices is to make a list weighing the suitability of the title of your WIP (Word in Progress), the author’s preferences, personality, and pocketbook and then break each of those categories into as many as an author can determine are applicable to their project. The graph you build will not make the decision for you—the idea that it’s always your choice is usually a bit of a fairytale, too. But it will give you a more realistic expectation for your WIP as well gaps in learning you still need to do. That process is never ending. 

 

Your list would look something like this. 

1.The title. 
    a. Some genres—even some writing styles—are simply

more difficult to get into print; that range of difficulty can

vary with the different aspects of publishing process from

covers to formatting, to interior design, to developing 

index that librarians expect in nonfiction books.

b. Some titles depend on publication within a current

timeframe that cannot wait for the traditional search for an

agent or publisher. Once a contract with a publisher is

signed, it can easily take a year to get a book to library and

bookstore shelves.

2. The author’s personality. 

a. How honest can the author be about their own strengths 

and weaknesses.

b. How willing is an author to learn what it takes to partner

with publishers or those they must hire.
3. The author’s preferences.

a. How flexible can the author be when they meet unexpected exigencies.

b. Can the author welcome input/demands regarding their creative work, or—minimally—be willing to ask or negotiate with a publisher’s team or those they must hire.

c. Some authors go in search of an agent before they are aware that most take about 15% of the royalty a publisher allots to what they think will be the author’s “share.”

4. The author’s pocketbook.

a. In any publishing scenario, there will be unexpected expenses—sometimes insurmountable. The most disappointing is ending up with a publisher who isn’t a true publisher, that is, it doesn’t cover important needs like marketing or charges hefty fees for what the author could better do themselves.

5. Time Considerations. That would be for the tune the author needs to invest to learn more about the different aspects or the process they believe is right for their situation as well how quickly the book must be available to the public to accommodate current or coming news cycles.

a. This list is long on possibilities and includes most

everything from marketing and PR skills like speaking,

making videos, etc. to the basics of writing a successful

query letter.

b. Most experts strongly suggest that the book cover not be

one of those you hope to do yourself, even if the author is

an artist. Book covers require a graphic artist with

marketing knowledge, knowledge of printing in color and

the delicate mathematics needed to make the cover fit

many elements of a book from book dimension to weight

of the paper to width of the spine.

 

You can see that both the success and joy of your publishing journey will depend on what you know. I borrowed the phrase “The more you know…” from the hours of TV I spent watching MSNBC on a cruise when their own ad campaign took place of paid ads to meet cruise system parameters. It started to make more sense when I finally turned my computer on to tackle the self-editing project I had planned for sea days. I had already spent a few years trying to sift through rumors at expensive writer’s conferences and critique groups populated by others as new to the publishing industry as I was. I could feel the truth to that MSNBC adage through to my bones.

 

The two best ways for authors to learn is to eschew how-to books written for everyone. To learn what I needed to know to avoid the publishing potholes I had been falling in. I now tell my clients to take specific classes in writing and other aspects of publishing at accredited universities which is also expensive, but their instructors and information are usually carefully vetted. I also tell them to read books—even used paperbacks from Amazon—written by those same instructors or experts—people with lots of experience learning the stuff our traditional industry expects of us! Eventually I became one of those instructors myself (at UCLA) and started to write texts for my classes and for everyone else including the emerging do-it-yourselfers. You know, not for everybody but books precisely for the needs of publishing authors.

 

Here is a list of those books and there are more recommendations in the appendixes of each one: 

 

The Frugal Book Promoter, The Frugal Editor, The Great First-Impression Book Proposal, Great Little Last-Minute Editing Tips for Writers from Modern History Press as well as

How To Get Great Book Reviews Frugally and Ethically that was self-published and will soon be available in a second edition from Modern History Press. Hurry! Amazon was showing a 46% discount on the Book Proposal paperback! 

MORE ABOUT TODAY’S COLUMNIST

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally Series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes The Frugal Book Promoter and The Frugal Editor which won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How to Get Great Book Reviews Frugally and Ethicallylaunched to rave reviews from Jim Cox, Editor-in-Chief of Midwest Book Reviews and others: 

 

“How to Get Great Book Reviews Frugally and Ethically [and other books in the series] could well serve as a textbook for a college Writing/Publishing curriculum.”

 

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts. 

                  

The author loves to travel. She has visited nearly 100 countries and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. She admits to carrying a pen and journal wherever she goes. Learn more about her books for writers and her creative work in the media room on her website.

The Takeaway

 Contributed by Karen Cioffi, Children's Writer

Most of my clients know what they want the takeaway of their book to be. 

It may be to demonstrate kindness, overcome fear, be a good friend, learn responsibility, learn about conservation, become self-confident, learn coping strategies, realize the importance of family…

Now and then, though, I still get clients who think a list of events constitutes a good story. They have a tough time understanding the elements that need to go into making a story work, such as character arc, story arc, plot, and a story’s takeaway. 

WHAT IS A BOOK’S TAKEAWAY?

The takeaway in children’s writing refers to the central message, moral, or theme that readers are meant to understand or remember after finishing the story. It's what leaves an impact, inspires thought, or teaches a lesson. In children’s literature, the takeaway is typically simple, clear, and age-appropriate, often woven seamlessly into the story, and should be conveyed subtly.

The takeaway is what the reader will find memorable, leaving a lasting impression that will hopefully prompt the reader to consider new perspectives or apply the information learned to their own lives. 

EXAMPLES OF TAKEAWAYS IN CHILDREN’S WRITING

Picture book: “Stephanie’s Ponytail” by Robert Munsch. 

Stephanie's upset because the kids in her class copy every hairdo she creates. Finally, she outwits them, and they never copy her hairdo again. 

As well as being a fun read, the takeaway teaches children about creativity, independence, self-confidence, imagination, and being daring. 

Chapter book: “Walking Through Walls” by Karen Cioffi

The protagonist, Wang, begins his journey as a selfish, lazy kid. But striving to become rich and powerful, his heart is awakened to what riches and power really mean.

The takeaway is two-fold: not all things are as they appear, and richness and power can be more than gaining external things. It touches on friendship, loyalty, honesty, and hard work.

TIPS ON CRAFTING TAKEAWAYS IN CHILDREN’S WRITING

It's All About Subtlety:
Avoid overt preaching; let the actions and consequences of the characters deliver the message.

Example: Instead of saying, “Sharing is good,” show a character sharing their toys and making a new friend.

Make It Relatable:
Focus on themes children experience, like friendship, bravery, or honesty.

Example: A boy overcomes his fear of public speaking to join the school play, teaching bravery and confidence.

Keep It Age-Appropriate:
Simplify complex themes for younger readers. For older kids, explore deeper ideas like compassion or resilience.

End on a Positive Note:
Even if the story includes struggles or setbacks, it should leave readers with hope or encouragement.

TAKEAWAY IN PRACTICE

Imagine you’re writing a story about a lonely dragon who learns to write poems that bring joy to the townspeople. 

The takeaway could be: “Using your unique talents can connect you to others.” Instead of saying this outright, you’d show how the dragon’s poetry gradually breaks down fears and builds friendships.

The key is to balance storytelling with meaning, allowing the message to shine through the actions and emotions of the characters.

So, as you’re writing your children’s story, think of the takeaway. What message do you want to instill in the reader? 

 ABOUT THE AUTHOR

  Karen Cioffi is an award-winning children’s author, working ghostwriter, rewriter, and coach. If you need help with your story, visit Writing for Children with Karen Cioffi. 

You can check out Karen’s books HERE.

And connect with Karen on social media.

 

Two Tips on Character Development for Your Novel

Secret in the Mist, the second book
in the Abi Wunder Mystery trilogy,
is now available on Amazon. You
can find it by clicking on the link below.

By Linda Wilson  

To create realistic and engaging characters, you need to know who your characters are. The best way to do this is by creating Character Bios and Character Arcs. 

Tip #1: Create a Character Bio

Create a character profile by including the following information:

• The Basics: Name, nickname, age, maturity level, appearance
• Personality & Quirks: Introvert or extrovert; how do they think, feel, and react; add complexity by giving your character(s) a few contradictions
• Backstory: Past key events relative to your story
• Goals, Fears & Flaws: What does your character want more than anything, and what’s standing in the way? What does your character need? What are strengths and weaknesses?
• Relationships & Role in the Plot: How does your character connect with the other characters; which characters do they love, hate, envy, or secretly admire?
• A Word about Story Threads: For any recurring factors integral to the story, such as the use of flashlights, the appearance of pets, a meaningful note, as an example, you need to be consistent and not have anything mentioned forgotten partway. These threads can be followed throughout your story with the “Find” function in Word. Of with the use of different color highlights.

Sources:

Excerpts from the article, “The Anatomy of a Great Character Bio: What to Include (and What to Skip Unless You’re Tolkien” include a helpful template to make your character(s) complete, from https://spines.com/character-bio-template/

For more information on creating character bios:

Character Development in Fiction: A Step-by-Step Guide for Beginners

Character Development: 12 Steps to Write Great Characters

https://jerryjenkins.com/character-development/  

Tip #2: Create a Character Arc

To create realistic and engaging characters, your main character needs to have a character arc. Your character embarks on a journey, which begins with who they are and ends with who they have become. This transformation is accomplished by showing your character’s actions, what they say in dialogue with other characters, and what their inner thoughts are. In my novels, I create an arc for each character so that they, too, can grow. 

• Internal changes: Focus on changes to your character’s beliefs, personality, and/or worldview.
• Draw these changes out with conflict: The plot, stakes, and obstacles force the character to change to overcome them.
• Character arcs: For children’s stories, a positive character arc works by creating a character who overcomes flaws, grows, and becomes a better person. 

For more information on character arcs:

Beginner's Guide to Character Arc Development: Learn the Essentials

How to Write a Character Arc — Mastering the Four Types

What is a Character Arc? 3 Common Types and Examples from Fiction, on Reedsyblog

For my current work in progress, the working title, The Worst/Best Forever Friend, a chapter book, I thought I had created an adequate Character Bio and Arc for my main character, Bo. However, at a recent critique meeting, from what the critiquers said, I hadn't shown who Bo is enough in the first two chapters, and I needed to consolidate so that the chapters would be more active. This book is my third novel. It just goes to show that there is always more to learn and more to pay attention to. I highly recommend sharing your work with a critique group or beta readers to make sure you're going in the right direction early on.

My two writing partners
and me, Alamo Canyon,
Alamogordo, NM.

Linda's latest release is Secret in the Mist, the second book in the Abi Wunder trilogy, illustrated by Danika Corrall, published December, 2025. Two other new releases are Botas Altas, the Spanish version of Tall Boots, translated by Graciela Moreno and Adriana Botero, and Cuna en la Naturaleza, the Spanish version of Cradle in the Wild, translated by Adriana Botero. Both books have won awards. Visit Linda at https://bit.ly/3AOM98L and  amzn.to/3Pj6Puu.

Why Distribution Is Critical

By Terry Whalin (@terrywhalin)

For many years I have been writing and studying publishing. There is a critical matter that almost no one talks about the importance: distribution. For over 40 years, I’ve been writing for publication, both magazines and books. During these years, I’ve written for over 50 different print magazines, and I’ve also spent years as a magazine editor. 

My first book, a short children’s book, was published in 1992 and since then I’ve written more than 60 books with traditional publishers such as Zondervan Publishing House, Thomas Nelson Publishers, St. Martin’s Press, Alpha Books, and Tyndale House Publishers. 

No one goes into a bookstore with the intention of finding a particular publisher, yet these name-brand publishers have a high standard that ensures the quality of their books. Traditional publishers know how to distribute their books through the best possible sales channels. 

In addition to working with many different publishers as an author, for over five years, I worked on the inside of two publishers as a book acquisitions editor. I fielded submissions from individuals and literary agents and then championed the books internally at the publishing house, secured the publishing teams agreement about the value of a book, and negotiated the book contract. Because I’ve worked in almost every aspect of publishing, I have a unique perspective to write about the realities of the publishing business. Now for the last 13 years I’ve been acquiring books for a New York publisher, Morgan James Publishing, one of the top independent publishers and in business over 20 years. 

Whether I am participating in an online group or at a conference I meet writers who have grown impatient with the publishing world and have decided to self-publish their work.

If you have a book of poetry or short stories you would like to distribute to your family or friends, self-publishing is a good route. However, most writers don’t think about the critical element of distribution when they publish their book. When these writers self-publish their book, they take on the complete distribution, sales, and marketing for their product. It never crosses the uninitiated’s minds how to sell the book. They assume that their books will be sold through the local bookstore, which is difficult to achieve. Self-publishing is a viable alternative, however, to authors who speak and can sell their books in the back of the room. You will need these types of outlets to sell books if you choose to self-publish. 

Several years ago, a pastor decided to self-publish a book of his sermons. Excited to have a printed book, he announced to an online group that he planned to spend considerable amount of time the next few months contacting nearby bookstores and taking orders for his book. 

What this pastor did not understand is the typical bookstore carries about 10,000 to 15,000 titles. It is not surprising that you don’t find your particular book in the store. This writer was operating under the false assumption that bookstores would carry his self-published book. In fact, bookstores resist any self-published book and rarely stock them in their bookstore. The reason is that these books can’t easily be ordered through the same system as traditional books and, in general, they don’t sell. Because these books fall out of the normal procedures, they are often not returnable to the publisher. 

Unless you work inside publishing, you may have never heard that books can be returned to the publisher for the full price. Essentially they are sold to the bookstores on consignment and the stores have complex programs to monitor the sales of their titles. If the books don’t sell within a typical time period of 60 to 90 days, they are returned to the publisher for a full refund. This practice presents a huge problem for traditional publishers who consider it a good sale when a book has a 40 percent return or less. The self-published book falls outside of the normal channels for the retailer and with thousands of titles, he can’t make a special effort for a single book.

Many self-published authors are only selling their book on Amazon and their own website. At Morgan James Publishing where I work, Amazon is a large customer but only 24% of our overall business. If you’ve published with Amazon you are missing 76% of where MJP will distribute your book. We sell in the brick and mortar bookstores and on over 180 online platforms including Target. From my perspective, this critical detail is an important one to take into consideration as you look at your publishing options. 

With self-publishing you have the total responsibility, and I’ve met authors who have spent thousands of dollars in the creation process of their book which has limited distribution. Before you publish, I encourage you to explore the various possibilities—including Morgan James. If I can help you, don’t hesitate to reach out. The exploration process costs nothing but time and may help you with some great potential heartache about distribution when you are down the road on the publishing journey.

Tweetable:

There is an often forgotten and critical element (distribution) when an author selects a path to publish their book. This prolific author and editor encourages awareness and wisdom  with your choice. (ClickToTweet)

W. Terry Whalin, a writer and acquisitions editor lives in California. Get Terry’s newsletter and a 87-page FREE ebook packed with writing insights. Just follow this link to subscribe. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including  Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

4 Tips to Writing a Marketable Kid's Book

 

Contributed by Karen Cioffi, Children's Writer

 Writing is a business, at least if your intent is to sell your writing.

With that in mind, it’s not that the marketing end of your writing should put a damper on your muse, but there are a few key marketing components that you need to keep in mind when writing.

1. Your audience.

It’s been said over and over that you need to have a target market – a target audience for your book.

If you think about it, you’ll realize that’s true.

Imagine you wrote a story about your Alaskan adventure.

Who do you think would be interested in it? Who do you think would buy your book?

Now imagine you wrote a children’s middle-grade fantasy. 

Same questions.

But the answers will be different.

In an article at Live, Write, Thrive, the author takes this a step further. She advises to analyze your ‘perfect’ reader. Find out what he likes. Does he have any pets? Does she like sports, music, or art? What’s her family life like? What about school? What about friends? The deeper you go, the better.

With the answers to these questions, you can craft a story tailored toward that reader. Or you can include tidbits that a particular reader can relate to in a story you are already writing.

Maybe your reader is a junior lifeguard and cross-country runner. And, he has an eighty-pound, bronco-jumping Bernedoodle.

With this knowledge, you can craft a story that incorporates elements relative to the readers’ age group without detracting from the story’s creative process.

2. Have a worthwhile theme.

First, what is theme?

One explanation of theme is from MasterClass: “In simpler stories, the theme may be a moral or message: ‘Don’t judge a book by its cover.’ In more complex stories, the central theme is typically a more open-ended exploration of some fundamental aspect of society or humanity.”

The theme should be subtly woven into your story.

But there are occasions when you don’t know what the theme of your story is until it’s complete. 

Six of the most common themes are:

-Good vs. evil
-Love
-Redemption
-Courage 
-Coming of age
-Revenge

As a children’s ghostwriter, the themes I see most often from clients are:

-Be who you are
-Acceptance
-Being a good friend and making friends
-Kindness
-Bullying
-Environment

For a children’s writer or someone who wants to be the author of their own children’s book, the themes tend to be geared toward bringing awareness to children. The themes are usually about teaching children, guiding them, subtly. 

3. Be different.

It’s challenging to come up with a unique story. Everything that can go on in life has been written about. 

So, how do you keep your story fresh?

A good way to do this is to study recently published books in your genre. Make the bulk of them traditionally published, as they would have had to get past the gatekeepers.

There are two reasons for researching traditionally published books:

A. As mentioned, the storyline and writing will be good…good enough to make it past the gatekeepers.

B. Publishing houses know what’s being received well and what’s not. They’re doing a lot of research that you can take advantage of.

After you research your contenders, buckle down and write a story that’s better, one that has a different spin. This may take a great deal of effort, but it will help make your story stand out; it will make your story unique.

Want to stay away from popular stuff? Think about historical fiction. 

If you go this route, just keep in mind you need an audience that will be interested in it.

You might even get ideas from folktales. Not the ‘overly done’ ones, but older, ancient tales. 

Whatever you write, make it your own.

4. Write a good story.

You can take all the steps necessary to create a marketable children’s book, but if the story isn’t properly written, if you don’t have a good story, those steps will be for naught.

A quick breakdown of the elements needed to write a good story:

-Theme (we discussed this already)
-Plot
-Story structure
-Characters
-Setting
-Style and tone
 
To learn what’s involved in each of these elements, you can check out:
6 Tips on What Makes a Good Story?

If you have any other tips on writing a marketable children’s book, please put them in the comments.

Referenced article: https://www.livewritethrive.com/2014/06/09/3-ways-to-plan-a-marketable-novel/ 
 

ABOUT THE AUTHOR

 Karen Cioffi is an award-winning children’s author, working ghostwriter, rewriter, and coach (picture and chapter books). If you need help with your story, visit Writing for Children with Karen Cioffi. 

You can check out Karen’s books HERE.

You can connect with Karen at:
LinkedIn: karencioffiventrice 
Facebook: kcioffiventrice 
Instagram: karencioffikidlitghostwriter 
Twitter: KarenCV